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Telephone fundraising

Our telephone campaign isn’t just about fundraising, it’s also a great way for us to stay in touch with our alumni and build long-term relationships with our graduates.

How it works

Each year we select alumni to contact. Many of these will already have received a letter or email from us so will be expecting our call.

We talk to as wide a range of people as possible. Whether our alumni are senior managers, just starting out in their profession or are now retired, they all share one thing in common – they all studied at The University of Manchester.

Our team of student callers use that common ground to start a conversation and encourage our alumni to give. We know that there are different levels of financial support our alumni can offer, which is why we value every gift, no matter the amount. We know that not everybody we speak to is able to donate when we call, but our students still value the opportunity to talk to our alumni about their time at university.

Every person who gives receives a thank-you pack, a donor pin and regular updates on the impact of their gift.

Donations made through telephone fundraising have been used to fund things like scholarships for underprivileged students and vital research in areas like dementia.