24
December
2014
|
10:45
Europe/London

Twitter reveals where is happiest about Christmas

Researchers at The University of Manchester have identified Doncaster as being the most positive city in the UK about Christmas, whilst Oxford is the most negative.

Marco Smolla and Jamie Soul, from the Faculty of Life Sciences, captured and analysed 3 million tweets with the word Christmas or Xmas in to listen in on what the nation is saying about the festive season. 

Some of the most common words that came up were love, shopping, decorations, presents and Santa. But there were also some more unexpected ones, such as harrystyles and ill.

The pair then scored the tweets as happy or sad based on the words in the text and ranked cities.

The top 5 most negative were:

1. Oxford (12.9% of tweets were negative)
2. Southampton (12.6%)
3. Newcastle upon Tyne (11.3%)
4. Birmingham (11.2%)
5. Liverpool (11.1%)

The top 5 most positive were:

1. Doncaster (70.3% of tweets were positive)
2. Dukinfield (55.7%)
3. Sunderland (54.2%)
4. Nottingham (52.8%)
5. Leeds (51.2%)

Examples of some of the negative tweets include:

“Absolute Heartbreak! To lose is one thing but to lose it in the 90th min from a counter attack is an absolute disgrace! Christmas ruined!” said a Twitter user in Scarborough.

“X Factor is Christmas number one...blah blah blah music is dead and Christmas number 1 is meaningless now etc etc etc.” said another person in Huddersfield.

Jamie says: “Whilst we had great fun carrying out this exercise the results help to illustrate the use of bioinformatics techniques for analysing complex, big data. These skills are used every day by thousands of researchers to help understand human disease.”

Marco adds: “The programming language that we use is helping researchers around the world to make sense of the immense amount of data that has been collected over the past few years. Statistical analysis is now an important part in our fight against disease.”

Notes for editors

Tweets were captured worldwide between 16:00 and 19:00 on Sunday 21 December. The full table of cities ranked in order of the most negative to the least is below:

City Number of tweets Positive Negative Positive % Negative %
Oxford 594 248 77 41.75084175 12.96296296
Southampton 609 271 77 44.49917898 12.64367816
Newcastle upon Tyne 1672 694 189 41.50717703 11.30382775
Birmingham 2408 1133 271 47.05149502 11.25415282
Liverpool 2430 1062 272 43.7037037 11.19341564
Bristol 1385 679 154 49.02527076 11.11913357
Cambridge 731 372 81 50.88919289 11.08071135
Leicester 631 318 69 50.39619651 10.93502377
Kingston upon Hull 1513 649 165 42.89491077 10.90548579
Glasgow 1894 843 205 44.50897571 10.82365364
Manchester 4298 1951 460 45.39320614 10.7026524
Edinburgh 1318 571 136 43.323217 10.31866464
Leeds 1414 725 145 51.27298444 10.25459689
Brighton 838 403 85 48.09069212 10.14319809
Sheffield 1144 527 116 46.06643357 10.13986014
London 17082 8116 1726 47.51200094 10.10420325
Sunderland 531 288 53 54.23728814 9.981167608
Cardiff 1221 559 117 45.78214578 9.582309582
Norwich 749 347 69 46.32843792 9.212283044
Belfast 759 360 69 47.43083004 9.090909091
Nottingham 1094 578 92 52.83363803 8.409506399
Coventry 705 286 59 40.56737589 8.368794326
Dukinfield 1132 631 80 55.74204947 7.067137809
Doncaster 633 445 34 70.30015798 5.371248025

A word cloud of the most common words is available from the press office. 

For more information please contact: 

Morwenna Grills
Media Relations Officer
Faculty of Life Sciences
The University of Manchester

Tel: 0161 275 2111
Mob: 07920 087466
Email: Morwenna.Grills@manchester.ac.uk