Citing “great campaigns and initiatives” that had delivered “excellent results”, the judges of this year’s Northern Marketing Awards named the University’s Communications and Marketing Division the best in-house team in the North.
The Division, which delivers and coordinates the University’s strategic marketing and communications activity, is recognised as one of most successful and ambitious marketing teams in the HE sector. Over the past few years they have ensured a step change in the University's marketing activities, including the delivery of a three-year Communications and Marketing Plan and the launch of our pioneering research beacons campaign.
Earlier this year the Division was named as Grand Gold Winner in the international CASE Circle of Excellence Awards, the highest possible award in the annual event recognising university education professionalism and attainment – winning out over more than 3,300 other entrants. This followed other awards for the University website, our history and heritage brochure, and our staff survey campaign.
Alan Ferns, Director of Communications and Marketing at the University, said the award demonstrated the way in which the Division has successfully positioned the University, its staff and its students across an international audience.
In an environment where the Oxbridge and London superbrands dominate, we’re challenging the established order by telling the story of how research at Manchester improves lives, how our students become not just employable graduates but also global citizens, and how all of our people can make a difference to society
"From the Industrial Revolution to the Northern Powerhouse, Manchester has been a driving force behind innovation in the UK – and the University has provided the creative and intellectual spark,” he said.
The award was conferred at a gala ceremony at the Hilton Deansgate in Manchester on Wednesday, 19 October. The University was up against formidable competition, including Intu Trafford Centre and National Museums Liverpool.
Terry Hudghton, Head of Marketing, accepted the award along with several members of the Division’s 24 staff.