In April 2016 Manchester eScholar was replaced by the University of Manchester’s
new Research Information Management System, Pure. In the autumn the University’s research
outputs will be available to search and browse via a new Research Portal. Until then
the University’s full publication record can be accessed via a
temporary portal and the old eScholar content is available to search and browse via this archive.
Related resources
Search for item elsewhere
University researcher(s)
Academic department(s)
An Innovative Investigation of the Congruence of Brand Image and Consumer's Self-Image in Retailing Industry:A Cross-Cultural Perspective
Longfei Li , Nitin Sanghavi and De Mattos, C
In: SGBED/EADA 3rd Research Symposium Proceedings: SGBED Society 3rd Research Symposium; 08 Jun 2010-11 Jun 2010; Barcelona,Spain. Spain: SGBED Society/EADA; 2010.
Access to files
-
FULL-TEXT.PDF (pdf)
Bibliographic metadata
Type of resource:
Content type:
Type of conference contribution:
Conference contribution title:
Publication date:
Author(s) list:
Conference title:
SGBED Society 3rd Research Symposium
Conference venue:
Barcelona,Spain
Conference start date:
2010-06-08
Conference end date:
2010-06-11
Publisher:
Place of publication:
Spain
Proceedings title:
Institutional metadata
University researcher(s):
Academic department(s):
Record metadata
Manchester eScholar ID:
uk-ac-man-scw:127235
Created by:
Sanghavi, Nitin
Created:
14th July, 2011, 16:42:54
Last modified by:
Sanghavi, Nitin
Last modified:
27th October, 2015, 00:18:11