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Employee Engagement as Innovative Leverage in Internal Brand Management

Houyi Zhu, Nitin Sanghavi

In: SGBED/EADA 3rd Research Symposium Proceedings: SGBED Society 3rd Research Symposium; 08 Jun 2010-11 Jun 2010; Barcelona, Spain. Spain: SGBED Society/EADA; 2010.

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Bibliographic metadata

Type of resource:
Content type:
Type of conference contribution:
Publication date:
Author(s) list:
Conference title:
SGBED Society 3rd Research Symposium
Conference venue:
Barcelona, Spain
Conference start date:
2010-06-08
Conference end date:
2010-06-11
Publisher:
Place of publication:
Spain

Institutional metadata

University researcher(s):

Record metadata

Manchester eScholar ID:
uk-ac-man-scw:127240
Created by:
Sanghavi, Nitin
Created:
14th July, 2011, 16:48:31
Last modified by:
Sanghavi, Nitin
Last modified:
1st March, 2014, 10:23:56

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