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Empirical Exploration of Brand Name: Encountering a Corporate/Consumer Co-creation Process
Griff Round and Stuart Roper
In: 5th International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG; 2009.
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Conference title:
5th International Conference of the Academy of Marketing’s Brand, Identity and Corporate
Reputation SIG
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Manchester eScholar ID:
uk-ac-man-scw:130089
Created by:
Roper, Stuart
Created:
7th September, 2011, 13:01:00
Last modified by:
Roper, Stuart
Last modified:
5th January, 2016, 19:09:52