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An Investigation of the Image Congruence of Global Consumer Brands and Consumers' Self-image: A Cross-cultural Perspective
Li,L.,Sanghavi,N. and De Mattos, C
In: Proceedings of the 12th International Conference on Global Business and Economic Development: 12th International Conference on Global Business and Economic Development; 21 Jul 2011-23 Jul 2011; Singapore: SSB/SGBED; 2011. p. 1366-1375.
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Bibliographic metadata
Type of resource:
Content type:
Type of conference contribution:
Conference contribution title:
Publication date:
Author(s) list:
Conference title:
12th International Conference on Global Business and Economic Development
Conference start date:
2011-07-21
Conference end date:
2011-07-23
Publisher:
Place of publication:
Singapore
Proceedings title:
Proceedings start page:
1366
Proceedings end page:
1375
Proceedings pagination:
1366-1375
Contribution total pages:
10
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University researcher(s):
Academic department(s):
Record metadata
Manchester eScholar ID:
uk-ac-man-scw:156175
Created by:
Sanghavi, Nitin
Created:
20th February, 2012, 14:44:44
Last modified by:
Sanghavi, Nitin
Last modified:
27th October, 2015, 01:55:38