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Towards an integrated approach to internal branding: a conceptual model
Zhu, H., Jackson, P. and Sanghavi, N
In: 14th Irish Academy of Management Conference; 31 Aug 2011-02 Sep 2011; Dublin, Ireland. Proceedings of the 14th Irish Academy of Management Conference; 2011.
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Conference title:
14th Irish Academy of Management Conference
Conference venue:
Dublin, Ireland
Conference start date:
2011-08-31
Conference end date:
2011-09-02
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Manchester eScholar ID:
uk-ac-man-scw:156179
Created by:
Sanghavi, Nitin
Created:
20th February, 2012, 15:20:12
Last modified by:
Sanghavi, Nitin
Last modified:
27th October, 2015, 01:55:48