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An Exploration of the Self-Congruity of Global Consumer Brands and Consumers' Self-Image toward Purchase Experience from a Cross-Cultural Perspective: Some Initial Empirical Findings
Li, L., Sanghavi, N. and De Mattos, C
In: Proceeding of British Academy of Management (BAM) Conference 2012 - Contribution 830: British Academy of Management (BAM) Conference; 11 Sep 2012-13 Sep 2012; Cardiff, Wales, UK. British Academy of Management; 2012.
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Conference title:
British Academy of Management (BAM) Conference
Conference venue:
Cardiff, Wales, UK
Conference start date:
2012-09-11
Conference end date:
2012-09-13
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Manchester eScholar ID:
uk-ac-man-scw:175689
Created by:
De Mattos, Claudio
Created:
9th October, 2012, 13:28:32
Last modified by:
De Mattos, Claudio
Last modified:
28th January, 2015, 08:49:45