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Pertinent Issues Regarding the Effective Interaction between New Product Development and Brand Management: The Case of Slovenian Companies
Anja Stefan, Claudio De Mattos, Nitin Sanghavi
In: EMAC 2013 European Marketing Academy 42nd Annual Conference ; 04 Jun 2013-07 Jun 2013; Istanbul, Turkey. 2013.
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Content type:
Type of conference contribution:
Conference contribution title:
Publication date:
Author(s) list:
Conference title:
EMAC 2013 European Marketing Academy 42nd Annual Conference
Conference venue:
Istanbul, Turkey
Conference start date:
2013-06-04
Conference end date:
2013-06-07
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University researcher(s):
Academic department(s):
Record metadata
Manchester eScholar ID:
uk-ac-man-scw:197087
Created by:
De Mattos, Claudio
Created:
6th June, 2013, 14:50:50
Last modified by:
De Mattos, Claudio
Last modified:
25th April, 2015, 17:31:34