In April 2016 Manchester eScholar was replaced by the University of Manchester’s new Research Information Management System, Pure. In the autumn the University’s research outputs will be available to search and browse via a new Research Portal. Until then the University’s full publication record can be accessed via a temporary portal and the old eScholar content is available to search and browse via this archive.

Related resources

Full-text held externally

Search for item elsewhere

University researcher(s)

Academic department(s)

The role of social value creation in business model formulation at the bottom of the pyramid - implications for MNEs?

Sinkovics, Noemi; Sinkovics, Rudolf R; Yamin, Mo

International Business Review. 2014;23(4):692-707.

Access to files

Full-text and supplementary files are not available from Manchester eScholar. Full-text is available externally using the following links:

Full-text held externally

Abstract

This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.

Keyword(s)

Bottom of the pyramid (BOP); Business models; Rising powers; Social value creation

Bibliographic metadata

Type of resource:

text

Content type:

Journal article

Publication status:

Accepted

Publication type:

Original research

Publication form:

Academic journal article

Author list:

Sinkovics, Noemi, Rudolf R. Sinkovics, and Mo Yamin

Author(s):

Published date: