In April 2016 Manchester eScholar was replaced by the University of Manchester’s
new Research Information Management System, Pure. In the autumn the University’s research
outputs will be available to search and browse via a new Research Portal. Until then
the University’s full publication record can be accessed via a
temporary portal and the old eScholar content is available to search and browse via this archive.
Related resources
Search for item elsewhere
University researcher(s)
Academic department(s)
An Investigation of the Image Congruence of Global Consumer Brands and Consumers? Self-image: A Cross-cultural Perspective
Li, L, Sanghavi, N and De Mattos, C
In: 12th International Conference on Global Business and Economic Development (SGBED); Singapore. 2011. p. 10.
Access to files
Full-text and supplementary files are not available from Manchester eScholar. Use our list of Related resources to find this item elsewhere. Alternatively, request a copy from the Library's Document supply service.
Bibliographic metadata
Type of resource:
Content type:
Type of conference contribution:
Conference contribution title:
Publication date:
Author(s):
Conference title:
12th International Conference on Global Business and Economic Development (SGBED)
Conference venue:
Singapore
Proceedings pagination:
10
Institutional metadata
University researcher(s):
Academic department(s):
Record metadata
Manchester eScholar ID:
uk-ac-man-scw:227158
Created by:
Sanghavi, Nitin
Created:
16th June, 2014, 11:13:18
Last modified by:
Sanghavi, Nitin
Last modified:
16th June, 2014, 11:13:18