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A Model of Market Dynamics
Hugh Cameron
In: TBA: International Conference on Innovation and Entrepreneurship; Singapore. TBA: TBA; 2013.
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Abstract
A simple model of market dynamics is produced in which several key concepts in business and innovation are integrated in a consistent and unambiguous way: the product life cycle, the innovation diffusion curve, and the new product adoption curve. The model can help explain the variety of product life cycles generated by empirical studies, and also direct the attention of innovation analysts to transitions between products, rather than the rare case of ‘new products’ usually depicted in diffusion studies.
Bibliographic metadata
Type of resource:
Content type:
Type of conference contribution:
Conference contribution title:
Publication date:
Author(s) list:
Conference title:
International Conference on Innovation and Entrepreneurship
Conference venue:
Singapore
Conference start date:
April 2013
Conference end date:
April 2013
Publisher:
Place of publication:
TBA
Proceedings title:
Abstract:
A simple model of market dynamics is produced in which several key concepts in business
and innovation are integrated in a consistent and unambiguous way: the product life
cycle, the innovation diffusion curve, and the new product adoption curve. The model
can help explain the variety of product life cycles generated by empirical studies,
and also direct the attention of innovation analysts to transitions between products,
rather than the rare case of ‘new products’ usually depicted in diffusion studies.
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University researcher(s):
Academic department(s):
Record metadata
Manchester eScholar ID:
uk-ac-man-scw:258196
Created by:
Cameron, Hugh
Created:
2nd February, 2015, 22:45:30
Last modified by:
Cameron, Hugh
Last modified:
2nd February, 2015, 22:45:30