Search the site

The University of Manchester Library

In April 2016 Manchester eScholar was replaced by the University of Manchester’s new Research Information Management System, Pure. In the autumn the University’s research outputs will be available to search and browse via a new Research Portal. Until then the University’s full publication record can be accessed via a temporary portal and the old eScholar content is available to search and browse via this archive.

Machiavellian Network Marketing. Corporate Political Lobbying And Industrial Marketing In The UK

Harris, P; Lock, A

In: Turnbull, P W; Yorke, D; Naudé, P. IMP Conference (11th): Interaction, Relationships And Networks: Past - Present - Future; 07 Sep 1995-09 Sep 1995; Manchester Federal School of Business and Management, Manchester, United Kingdom. IMP; 1995.

Access to files

Abstract

Corporate lobbying has become increasingly important in shaping firms' strategic marketing environment, though little attention has been paid to it in the literature Machiavelli offers a good starting point to understanding the importance of influence and information in political processes. Reasons for the growth of lobbying are presented, together with estimates of current levels of activity. Devonport Naval Dockyard is presented as a case study of a successful campaign.

Bibliographic metadata

Type of resource:
Content type:
Conference contribution
Type of conference contribution:
Conference paper (reviewed)
Conference contribution title:
Machiavellian Network Marketing. Corporate Political Lobbying And Industrial Marketing In The UK
Publication date:
1995
Author(s):
Conference title:
Interaction, Relationships And Networks: Past - Present - Future
Conference venue:
Manchester Federal School of Business and Management, Manchester, United Kingdom
Conference start date:
1995-09-07
Conference end date:
1995-09-09
Publisher:
IMP
Proceedings title:
IMP Conference (11th)
Proceedings editor:
Abstract:
Corporate lobbying has become increasingly important in shaping firms' strategic marketing environment, though little attention has been paid to it in the literature Machiavelli offers a good starting point to understanding the importance of influence and information in political processes. Reasons for the growth of lobbying are presented, together with estimates of current levels of activity. Devonport Naval Dockyard is presented as a case study of a successful campaign.
Proceedings' volume:
11
Series title:
IMP

Institutional metadata

University researcher(s):
Academic department(s):

Record metadata

Manchester eScholar ID:
uk-ac-man-scw:2n527
Created:
7th April, 2011, 23:25:41
Last modified:
7th April, 2011, 23:25:41

Can we help?

The library chat service will be available from 11am-3pm Monday to Friday (excluding Bank Holidays). You can also email your enquiry to us.