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Dynamics of reverse knowledge transfer in MNCs: case studies of an American MNC and its Japanese subsidiary

Ishihara, Hiroyuki

[Thesis]. Manchester, UK: The University of Manchester; 2017.

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Abstract

Recently, facing the fierce competition around the world, the headquarters of many MNCs are under pressure to make a decision quickly and effectively for their global marketing strategy. Under such a situation, how effectively the headquarters can obtain knowledge regarding the market situation of subsidiaries around the world is important. In this research, the concept of reverse knowledge transfer is applied to the space of the headquarters' acquisition of knowledge from subsidiaries, from the perspective of decision-making for global marketing strategies. In the extant literature, however, studies on reverse knowledge transfer analyzing the mechanisms dynamically in a multi-faceted way from the perspective of transferring marketing-related knowledge are rare. In order to capture the reverse knowledge transfer mechanisms in a MNC precisely and dynamically, three case studies of the headquarters of an American MNC and its Japanese subsidiary were conducted. Through analysis of the case studies, two new factors were found; one is 'bypass effect', and the other is 'heeding capacity'. By bringing in those new factors, a new dynamic model for reverse knowledge transfer is proposed.

Bibliographic metadata

Type of resource:
Content type:
Form of thesis:
Type of submission:
Degree type:
Doctor of Business Administration
Degree programme:
Doctor of Business Administration (MBS)
Publication date:
Location:
Manchester, UK
Total pages:
249
Abstract:
Recently, facing the fierce competition around the world, the headquarters of many MNCs are under pressure to make a decision quickly and effectively for their global marketing strategy. Under such a situation, how effectively the headquarters can obtain knowledge regarding the market situation of subsidiaries around the world is important. In this research, the concept of reverse knowledge transfer is applied to the space of the headquarters' acquisition of knowledge from subsidiaries, from the perspective of decision-making for global marketing strategies. In the extant literature, however, studies on reverse knowledge transfer analyzing the mechanisms dynamically in a multi-faceted way from the perspective of transferring marketing-related knowledge are rare. In order to capture the reverse knowledge transfer mechanisms in a MNC precisely and dynamically, three case studies of the headquarters of an American MNC and its Japanese subsidiary were conducted. Through analysis of the case studies, two new factors were found; one is 'bypass effect', and the other is 'heeding capacity'. By bringing in those new factors, a new dynamic model for reverse knowledge transfer is proposed.
Thesis main supervisor(s):
Thesis co-supervisor(s):
Language:
en

Institutional metadata

University researcher(s):

Record metadata

Manchester eScholar ID:
uk-ac-man-scw:310224
Created by:
Ishihara, Hiroyuki
Created:
6th August, 2017, 02:54:28
Last modified by:
Ishihara, Hiroyuki
Last modified:
13th September, 2018, 14:01:51

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