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Tourism as a leverage of internationalization for consumer goods firms: A case study approach
Poulis, Konstantinos; Yamin, Mo
In: Advances in International Marketing. Bingley, UK: Emerald JAI Press; 2009. p. 69-85.
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Bibliographic metadata
Type of resource:
Content type:
Type of book contribution:
Book contribution title:
Author(s):
Book title:
Publication date:
Place of publication:
Bingley, UK
Publisher:
Contribution start page:
69
Contribution end page:
85
Contribution editor:
Digtial Object Identifier:
10.1108/S1474-7979(2009)0000020006
Book ISBN:
9781848554689
Series title:
Advances in International Marketing
Related website(s):
- Emerald publisher URL http://www.emeraldinsight.com/10.1108/S1474-7979(2009)0000020006
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University researcher(s):
Academic department(s):
Record metadata
Manchester eScholar ID:
uk-ac-man-scw:60206
Created by:
Yamin, M
Created:
15th October, 2009, 16:23:18
Last modified by:
Yamin, M
Last modified:
12th May, 2011, 08:45:00