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Cultural Adaptation in Cross-border Web Presence: An Investigation of German Companies' Domestic, US, UK and Latin-American Websites
Hossinger, Matthias; Sinkovics, Rudolf R; Yamin, Mo
In: Anxieties and Management Responses in International Business. Houndmills, Basingstoke, U.K: Palgrave MacMillan; 2007. p. 208-224.
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Houndmills, Basingstoke, U.K.
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208-224
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Book ISBN:
0230515568
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- Related website http://www.palgrave.com/products/Catalogue.aspx?is=0230515568
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Manchester eScholar ID:
uk-ac-man-scw:60211
Created by:
Yamin, M
Created:
15th October, 2009, 16:23:32
Last modified by:
Yamin, M
Last modified:
3rd December, 2010, 19:17:33