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Band Hatcher: Support and Development of Emerging Musicians
[Thesis]. Manchester, UK: The University of Manchester; 2010.
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Abstract
This dissertation is formed of two parts; Part 1: Subject is an academic consideration of the issues surrounding the development of emerging musicians and their place in the music industry. This section also provides discussion, based on primary research, relating to the meaning of success through music. Literary review is embellished through case studies and interviews in order to provide conclusions which relate specifically to the proposed business venture, Band Hatcher which is the topic for Part 2: Enterprise. The Enterprise section of this dissertation is a business plan for Band Hatcher, a non-profit development service for emerging musicians. The social mission of this enterprise is to solve problems which currently hinder the success of new musical talent. This part of the dissertation will demonstrate the USP and values of the proposed business before applying them to the development of a business model based on market research and analysis. This model will be scrutinised through financial analysis and finally conclusions will be drawn as to the profitability and feasibility of Band Hatcher as a real-world business.
Keyword(s)
music business, social enterprise, music, music industry, emerging musicians, unsigned bands