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Prof Bruce Tether - research

Research interests

My research concerns three inter-related themes:

1. Innovation and entrepreneurship through creativity and design, including imagination

2. The competitive dynamics of professional service firms, especially those oriented to design and creativity, such as architecture practices, design and engineering consultancies.

3. How firms make choices regarding their geographical locations for competitive advantage: this concerns strategies of place (i.e., which particular places to locate) and of space (i.e., how to distribute activities over space.