Dr Judy Zolkiewski is a Professor of Marketing at Manchester Business School, UK and is Associate Head of Division (MOMS) for Teaching. She is also an Assistant Associate Dean for Teaching, Learning and Students in the Faculty of Humanities. She received her PhD in 1999 from UMIST. Before becoming a full-time academic in 1999 she had considerable industrial experience working for 15 years at Ferranti Computer Systems Ltd. She is an internationally-recognized scholar with research interests focussing on understanding the operation of business-to-business marketing and purchasing, both in the traditional manufacturing and engineering industries and in the evolving business-to-business services sector. She publishes in the leading international journals in her area and is also on the editorial boards of these journals. In addition to this, she has had a number of successful Knowledge Transfer partnerships, one winning the ESRC prize for the ‘Best Application of Social or Management Science’ and she has also hosted a prestigious Marie Curie Fellowship.