MSc International Fashion Retailing (Multichannel Marketing) / Overview
Year of entry: 2017
- Degree awarded
- Master of Science
- 12 months FT
- Entry requirements
2.1 UK Honours degree or equivalent, or an approved combination of educational qualification and industrial experience.
Applications from candidates with academic backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered, including Fashion Management, Media, Culture and Society and other multi-disciplinary subjects.
- How to apply
PLEASE NOTE: The Multichannel Marketing pathway is now closed for applications for September 2016 entry. Students with suitable educational backgrounds can apply for one of our other MSc courses, such as the Fashion Consumer or Business Process Improvement pathways or International Fashion Marketing , or for entry in 2017.
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PLEASE NOTE: This course is now closed for applications for September 2016 entry. Students can apply for September 2017 entry, or for one of our other MSc courses, such as MSc International Fashion Marketing or MSc Textile Technology (Technical Textiles). Students who achieve a 2.1 UK Honours degree, or equivalent, in a business, management or marketing related subject can be considered for MSc International Fashion Marketing. Students who achieve a 2.2 UK honours, or equivalent, in a science, engineering or technology background can be considered for MSc Textile Technology (Technical Textiles).
E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.
The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including:
- Insight into all the multiple routes by which customers and businesses interact with each other.
- A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated.
- An understanding of multichannel marketing practices using case study material from UK textile retailers and other successful global retailers, including looking at the value, mid-market and luxury fashion sectors.
The Course: The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
- International Fashion Retailing
- Constructed Textiles for Fashion
- Research Methods
Multichannel Marketing units
- E-Fashion Retailing
- Multi-channel Marketing
- Contemporary Retailing
Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world
Our Open Days provide a great opportunity to take a look at the School, discover more about our courses and research, and find out what Manchester has to offer you. Please contact the School to find out when our next Open Day will be or to arrange a visit.
International students - if you are based overseas and can't make our Open Days, please visit the international section of our website to see if a member of our International Team will be visiting your country soon.
The fees quoted above will be fully inclusive for the course tuition, administration and computational costs during your studies.
All fees for entry will be subject to yearly review and incremental rises per annum are also likely over the duration of courses lasting more than a year for UK/EU students (fees are typically fixed for International students, for the course duration at the year of entry). For general fees information please visit: postgraduate fees . Always contact the department if you are unsure which fee applies to your qualification award and method of attendance.
Self-funded international applicants for this course will be required to pay a deposit of £1000 towards their tuition fees before a confirmation of acceptance for studies (CAS) is issued. This deposit will only be refunded if immigration permission is refused. We will notify you about how and when to make this payment.
Courses in related subject areas
Use the links below to view lists of courses in related subject areas.