Choosing sufficiency for greater fulfilment and satisfaction

Steffen Hirth was interviewed by Emanuela Barbiroglio for 'Horizon – The EU Research & Innovation Magazine'.

Steffen interview

Thinking of goods as circular and leaving a lighter environmental footprint are ideas that are moving from niche to norm. Growing numbers of people now buy less stuff and buy better quality, longer-lasting goods.

Some people also want to extend the lifetime of products by repurposing, repairing, reusing and recycling them.

In other words, as the European Union presses ahead with the EU Green Deal to become the first carbon-neutral continent by 2050, many ordinary people of Europe are doing their part by modifying their lifestyle choices.

Yet, welcome as low-carbon choices are to mitigate the increase in greenhouse gases (GHGs), they can often be poorly understood. Two new projects supported by Horizon science funding intend to explore the area.

By examining lifestyles that shun excess and embrace “sufficiency”, researchers in the newly commenced FULFILL research project will shed light on a trend that has been marked by youth climate protests, the COVID-19 pandemic and even the Russian invasion of Ukraine.