Upcoming Seminar: Strategic Maintenance of the World's Most Enduring Herbicide Technology

Upcoming Seminar - Strategic Maintenance of the World's Most Enduring Herbicide Technology

Join Manchester Institute of Innovation Research for their upcoming seminar with Professor Beatrice D’Ippolito from the School for Business and Society, University of York on Monday 06th March 2023 from 15:30-16:30pm (GMT).

Endless Applications: Strategic Maintenance of the World's Most Enduring Herbicide Technology

Technological maintenance is a significant but understudied component of innovation. Maintaining a technology's ability to create and capture value over time can produce sustained competitive advantage. We challenge existing theory in institutional maintenance that defines institutional work as inherently non-economic and non-technical, demonstrating that institutional maintenance and strategic value maintenance can be mutually constitutive. 

We draw on the case of Monsanto’s Roundup herbicide technology, adopting a historical approach, to conceptualize how firms strategically develop capabilities for maintaining the value of technological assets. The case illustrates the significance of multilevel institutional work for organizations confronting the challenges of preserving and defending technological resources over time and across institutional boundaries. 

Technological maintenance, when pursued across organizational boundaries and through control over technological knowledge, not only produces strategic advantages for specific firms, but also remaps power relations in society more broadly.

Further Links:

• You can get your free ticket here.
• Follow us on Twitter and LinkedIn for our latest news and updates.
• Sign up to our mailing list.

The Manchester Institute of Innovation Research runs a series of regular seminars given by visiting speakers to Manchester. These seminars are open to anybody who is interested in science, technology and innovation policy and management.