MSc International Fashion Retailing (Multichannel Marketing) / Overview
Year of entry: 2019
- Degree awarded
- Master of Science
- 12 months FT
- Entry requirements
2.1 UK Honours degree or equivalent, or an approved combination of educational qualification and industrial experience.
Applications from candidates with academic backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered, including Fashion Management, Media, Culture and Society and other multi-disciplinary subjects that contain substantial management, marketing or social science content.
- How to apply
To apply, please see www.manchester.ac.uk/pgapplication If you have any questions or need any advice, please contact us.
As there is high demand for this course we operate a staged admissions process with selection deadlines throughout the year. Due to the competition for places, we give preference to students with grades above our minimum entry requirements. If we make you an offer, you will have 8 weeks in which to accept. Any offers not accepted within 8 weeks will be withdrawn so that an offer can be made to another candidate.
Stage 1: Application received by 1.11.18; decision by 21.12.18
Stage 2: Application received by 1.1.19; decision by 22.2.19
Stage 3: Application received by 1.3.19; decision by 19.4.19
Stage 4: Application received by 1.5.19; decision by 14.6.19
You need to ensure that you submit your supporting documents with your application as it may delay us processing your application before the decision deadline.
Whilst we aim to give you a decision on your application by the deadline date, in some instances due to the competition for places and the volume of applications received, it may be necessary to roll your application forward to the next deadline date. If this is the case we will let you know after the deadline date.
Applications received after our final selection deadline will be considered at our discretion if places are still available.
Please note: All places are subject to availability and if you apply at one of the later stages, some courses may already be closed. We therefore recommend that you apply early in the cycle to secure your place with us.
If you have not yet completed your undergraduate studies, please submit your latest transcripts with your online application, together with the other supporting documents, including a list of your final year units and your current average expressed as a percentage, verified by your current institution.
Applicants who are made a conditional offer of a place must demonstrate that they have met all the conditions of their offer by 31 July 2019.
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E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.
The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including:
- Insight into all the multiple routes by which customers and businesses interact with each other.
- A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated.
- An understanding of multichannel marketing practices using case study material from UK textile retailers and other successful global retailers, including looking at the value, mid-market and luxury fashion sectors.
The Course: The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
- International Fashion Retailing
- Constructed Textiles for Fashion
- Research Methods
Multichannel Marketing units
- E-Fashion Retailing
- Multi-channel Marketing
- Contemporary Retailing
Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world
Our Open Days provide a great opportunity to take a look at the School, discover more about our courses and research, and find out what Manchester has to offer you. Please contact the School to find out when our next Open Day will be or to arrange a visit.
International students - if you are based overseas and can't make our Open Days, please visit the international section of our website to see if a member of our International Team will be visiting your country soon.
For entry in the academic year beginning September 2019, the tuition fees are as follows:
UK/EU students (per annum): £11,000
International students (per annum): £23,500
The fees quoted above will be fully inclusive for the course tuition, administration and computational costs during your studies.
All fees for entry will be subject to yearly review and incremental rises per annum are also likely over the duration of courses lasting more than a year for UK/EU students (fees are typically fixed for International students, for the course duration at the year of entry). For general fees information please visit: postgraduate fees . Always contact the department if you are unsure which fee applies to your qualification award and method of attendance.
Self-funded international applicants for this course will be required to pay a deposit of £1000 towards their tuition fees before a confirmation of acceptance for studies (CAS) is issued. This deposit will only be refunded if immigration permission is refused. We will notify you about how and when to make this payment.
Courses in related subject areas
Use the links below to view lists of courses in related subject areas.
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