MSc International Fashion Marketing / Course details
Year of entry: 2019
Course unit details:
|Unit level||FHEQ level 7 – master's degree or fourth year of an integrated master's degree|
|Teaching period(s)||Full year|
|Offered by||School of Materials|
|Available as a free choice unit?||No|
- Research proposal development
The unit aims to: To provide knowledge of the ways of collecting marketing research data and an application of the principles, applicability, limitations and pitfalls of the various techniques.
The unit consists of a blend of theoretical and practical examples.
A greater depth of the learning outcomes will be covered in the following sections:
- Knowledge and understanding
- Intellectual skills
- Practical skills
- Transferable skills and personal qualities
Teaching and learning methods
Lectures, seminars and workshops.
All material available on blackboard including, lecture notes, assessment, reading lists and additional material.
Knowledge and understanding
understand the major market research techniques. appreciate the wider cross-cultural issues in conducting marketing research. recognise the advantages and limitations of various marketing research approaches. identify the various stages involved in designing and conducting a marketing research survey.
- demonstrate skills necessary to interpret, analyse and draw conclusions from analysis of journal articles in the unit specific subject area
- communicate effectively the interpretation of, and conclusions to be drawn from, the results of analysis of unit specific literature reviews.
write a cogent research review report.
Transferable skills and personal qualities
- solve problems;
- demonstrate strategic analytical skills
|Written assignment (inc essay)||100%|
15 days after deadline, feedback via blackboard and in workshops
Malhotra, N.K., (2004) Marketing Research An Applied Orientation. International Edition, Fourth Edition. Pearson Education Ltd. New Jersey, NY., USA.
Easterby-Smith, M., Thorpe, R., Lowe, A., (2002) Management Research: An Introduction 2nd Edition, Sage Publications Ltd.
Full list on blackboard.
|Independent study hours|
|Delia Vazquez||Unit coordinator|