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MSc International Fashion Marketing / Course details

Year of entry: 2019

Course unit details:
Research Methods

Unit code MATS67102
Credit rating 15
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Full year
Offered by School of Materials
Available as a free choice unit? No


Brief Syllabus:

  • Research proposal development


The unit aims to: To provide knowledge of the ways of collecting marketing research data and an application of the principles, applicability, limitations and pitfalls of the various techniques.


 The unit consists of a blend of theoretical and practical examples.


Learning outcomes

A greater depth of the learning outcomes will be covered in the following sections:

  • Knowledge and understanding
  • Intellectual skills
  • Practical skills
  • Transferable skills and personal qualities

Teaching and learning methods

Lectures, seminars and workshops.


All material available on blackboard including, lecture notes, assessment, reading lists and additional material.


Knowledge and understanding

understand the major market research techniques. appreciate the wider cross-cultural issues in conducting marketing research. recognise the advantages and limitations of various marketing research approaches. identify the various stages involved in designing and conducting a marketing research survey.

Intellectual skills

  • demonstrate skills necessary to interpret, analyse and draw conclusions from analysis of journal articles in the unit specific subject area
  • communicate effectively the interpretation of, and conclusions to be drawn from, the results of analysis of unit specific literature reviews.

Practical skills

write a cogent research review report.

Transferable skills and personal qualities

  • solve problems;
  • demonstrate strategic analytical  skills

Assessment methods

Method Weight
Written assignment (inc essay) 100%

Feedback methods

15 days after deadline, feedback via blackboard and in workshops

Recommended reading

Malhotra, N.K., (2004) Marketing Research An Applied Orientation. International Edition, Fourth Edition. Pearson Education Ltd. New Jersey, NY., USA.

Easterby-Smith, M., Thorpe, R., Lowe, A., (2002) Management Research: An Introduction 2nd Edition, Sage Publications Ltd.


Full list on blackboard.

Study hours

Independent study hours
Independent study 0

Teaching staff

Staff member Role
Delia Vazquez Unit coordinator

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