MSc International Fashion Marketing / Course details

Year of entry: 2020

Course unit details:
International Fashion Retailing

Unit code MATS67112
Credit rating 15
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Offered by School of Materials
Available as a free choice unit? No


Brief Syllabus:


  • Market Entry Methods


This programme unit aims to provide an understanding of international retailing strategies, using research and evidence from international fashion retailers.  The unit aims to provide an understanding of the key issues facing fashion retailers, including market entry methods, market selection and future drivers of international growth.


Learning outcomes

A greater depth of the learning outcomes will be covered in the following sections:

  • Knowledge and understanding
  • Intellectual skills
  • Practical skills
  • Transferable skills and personal qualities

Teaching and learning methods

Lectures, seminars, presentations and workshops.


All material available on blackboard including, lecture notes, assessment, reading lists and additional material.


Knowledge and understanding

  • identify, and demonstrate understanding of the motivations of international fashion retailers
  • demonstrate knowledge and understanding of a range international fashion retail expansion methods and motivations
  • demonstrate knowledge of e-marketing processes and techniques
  • demonstrate understanding and knowledge of luxury branding process

Intellectual skills

  • appreciate the theoretical underpinning of international fashion retailing;
  • demonstrate skills necessary to interpret, analyse and draw conclusions from journal articles being appreciative of the many factors which can have an influence on retail strategies and processes

Practical skills

  • write a cogent literature review with analysis in the coursework
  • write a cogent literature review with analysis in the     written examination.
  • Develop presentation skills

Transferable skills and personal qualities

  • solve problems;
  • demonstrate strategic analytical  skills

Assessment methods

Method Weight
Written exam 70%
Written assignment (inc essay) 30%

Feedback methods

Coursework - 15 days after deadline, feedback via blackboard and in workshops

Exams - As per University Regulations

Recommended reading

Full list on blackboard.

Study hours

Independent study hours
Independent study 0

Teaching staff

Staff member Role
Delia Vazquez Unit coordinator

Return to course details