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Research has highlighted the need for fashion business professionals with a theoretical and applied understanding of the contemporary fashion business environment.

Our unique online Master’s course in International Fashion Marketing builds on the established strengths of our long-standing, internationally recognised qualifications in fashion and textiles. It combines academic excellence with the development skills that are essential for a career in the global fashion industry and will enable you to work and study simultaneously.

Contact us today

Complete the form below and a member of our Course Advisor team will be in touch shortly to discuss your study options.

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Colleagues working together in clothes shop

Course overview

This course will equip you with the skills and knowledge that allows you to pursue a successful career in the fashion industry.

Core units provide a solid grounding in fashion marketing from the perspective of the retail brand, the consumer and broader society. You will develop a comprehensive understanding of the role of fashion marketing within fashion brands. Additionally, the final research module allows you to tailor your study to reflect your personal and professional interests.

You will learn how to:

  • Take a leading role in the continued success of the fashion business by addressing its global challenges.
  • Develop solutions to complex problems, recognising the interconnected nature of fashion business practice.
  • Gain new insights into areas of sustainable development and strategic management of fashion and associated organisations.
  • Develop commercial awareness and have a wider understanding of your responsibilities as global citizens.
Logo - accredited by the Chartered Institute of Marketing
Accredited status

This course is accredited by The Chartered Institute of Marketing (CIM) indicating that our teaching and assessment meet the rigorous standards of the CIM.

Flexible learning

Study this 100% online course when it suits you and tailor your learning around your work and other commitments.

Real world experiences

Enjoy unique opportunities where you will visit and explore world leading fashion capital cities.

Clothes rail
Highlights of the course
Colleagues working in clothes shop

Who is this course for?

This course will suit your needs, whether you’re looking to enhance your skills, move into the fashion industry or apply for a more senior position.

Where will it take me?

As a successful graduate you will have the knowledge and skills to equip you for a great career in fashion and retail. Our graduates have secured professions such as buyers, marketers and PR executives at well-known, iconic brands.


Blended learning

MSc International Fashion Marketing is a blended learning programme. The course is delivered online using web-enabled technology systems. There are also valuable opportunities to network face-to-face in major fashion capital cities across the world.

Course units


International fashion marketing

  • Current and future external environmental analysis
  • Emerging markets and market entry methods
  • Global consumer culture and global citizenship


Strategic brand management

  • Strategic brand management business models and concepts
  • Corporate branding and consumer branding
  • Luxury brand marketing


Fashion consumer behaviour

  • Understanding the marketplace and customer needs
  • Impact of cultural and sociological shifts on consumers and markets
  • Opinion leaders and change agents and their impact on reshaping the fashion landscape


Fashion marketing communications

  • Advertising and PR in the fashion industry
  • Integrated marketing communications (IMC)
  • Innovation and ethics in fashion media and communications


International Fashion Retail Management

  • Retail distribution and channel development
  • Understanding the omni-channel consumer and their customer journey
  • The retail buying cycle


Contemporary issues

  • Ethics, sustainability and fashion consumption
  • Innovations in digital technologies
  • Experiential consumption


Research skills in practice

  • Formulating research questions
  • Conducting a literature review
  • Research design and ethical considerations
  • Effective data collection, analysis, evaluation and communication

Year of entry: 2021

Degree awarded
Master of Science
2 Years Part-Time, Blended
Entry requirements

We welcome applications from those who hold a 2:1 UK Honours degree or an international equivalent. We also accept those who have an approved combination of education qualifications and industry experience.

We will also consider students with the following background and qualifications:

  • Students with a 2:2 UK Honours degree or international equivalent must have at least 3 + years' professional experience, plus evidence of career progression and a recognised degree.


  • Industrial placement years and year-long internships within relevant sectors would be included within the 3 + years' work experience requirement.

Full entry requirements

How to apply

To find out more and apply to this course please contact our dedicated course advisor Daisy James.


  • Daisy James  +44 (0) 7825 274 113

You can email Daisy (based in Manchester) -

Alternatively speak to Xiaomin (based in Shanghai) -  or contact +86 (0) 21 6279 8660 Extension 5383

Daisy and Xiaomin are also available for video conference calls via ZOOM. Please email to arrange a suitable time.

Early Application Discount: 10% discount (£1,950) 

You can save £1,950 on your tuition fees when you apply early. Apply before 26th April for September start.

University of Manchester Alumni Bursary: 15% discount (£2,925)

If you have successfully graduated from a degree at the University of Manchester or UMIST, you can receive an alumni loyalty bursary, which is a 15% discount on the tuition fees.

Upfront Payment Discount: 9% discount (£1,755)

If you are able to submit payment in full upfront then you will be eligible for 9% discount on the tuition fees.

One-discount policy: We operate a one discount policy; discounts and scholarship are not accumulative. If you qualify for more than one discount or scholarship, you will be awarded the one that is the highest amount.

The course is part of the Department of Materials  and the Faculty of Science and Engineering

Course options

Full-time Part-time Full-time distance learning Part-time distance learning

Course overview

MSc International Fashion Marketing is a part-time blended learning programme. The course is delivered online using web-enabled technology systems. There are also valuable opportunities to network face-to-face and experience fashion capital cities across the world.

Type of course: Part-time blended/online

Course duration: 24 months

Fees: £19,500

Start Date: September 2021

Average hours of study required: 15 hours per week

Open days

MSc International Fashion Marketing: The impact of cultural and social shifts

We hold regular virtual open days and online webinars.

Our latest webinar was recorded as part of the Virtual Open Week.

It is available on YouTube or on the University's Video Portal.

Watch back on YouTube 


The fees are broken down into payments per semester, over 24 months, as per the tuition fee payment schedule outlined as follows:  

24 months ( 4 semesters)

1 st Semester: 

GBP (£)

Non-refundable reservation fee due on acceptance of place (by offer deadline) - £1,000.00

1 st Semester Balance  -  £3,875.00

2 nd Semester payment (due prior to the start of the semester) -  £4,875.00

3 rd Semester payment (due prior to the start of the semester) -  £4,875.00

4 th Semester payment (due prior to the start of the semester) - £4,875.00

Total - £19,500.00

Additional expenses

Policy on additional costs

All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).


We offer a number of postgraduate taught scholarships and awards to outstanding UK and international students each year.

If you're a current or recent student at The University of Manchester and plan to start a master's course in the Faculty of Science and Engineering, you may be eligible for our Manchester Alumni Scholarship Schemes .

The University of Manchester is committed to widening participation in master's study, and allocates £300,000 in funding each year. Our Manchester Master's Bursaries are aimed at widening access to master's courses by removing barriers to postgraduate education for students from underrepresented groups.

For more information, see the Department of Materials Fees and funding page or visit the University of Manchester funding for master's courses website for more information.

Contact details

Department of Materials
Contact name
Daisy James
+44 (0) 7825 274 113

Our internationally-renowned expertise across the School of Natural Sciences informs research led teaching with strong collaboration across disciplines, unlocking new and exciting fields and translating science into reality.  Our multidisciplinary learning and research activities advance the boundaries of science for the wider benefit of society, inspiring students to promote positive change through educating future leaders in the true fundamentals of science. Find out more about Science and Engineering at Manchester .

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