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Blended/onlineOnline course content and the opportunity to visit international fashion capitals, each semester, such as Shanghai, Paris and Milan.
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Course duration:
24 months.Part-time course tailored to your circumstances. -
Fees: £19,500.Paid in instalments throughout your course.10% Early application discount available, deadline 8 January 2021.
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Course start date:
Shanghai: February 2021
Research has highlighted the need for fashion business professionals with a theoretical and applied understanding of the contemporary fashion business environment.
Our unique online Master’s course in International Fashion Marketing builds on the established strengths of our long-standing, internationally recognised qualifications in fashion and textiles. It combines academic excellence with the development skills that are essential for a career in the global fashion industry and will enable you to work and study simultaneously.
Jump to detailed information

Course overview
This course will equip you with the skills and knowledge that allows you to pursue a successful career in the fashion industry.
Core units provide a solid grounding in fashion marketing from the perspective of the retail brand, the consumer and broader society. You will develop a comprehensive understanding of the role of fashion marketing within fashion brands. Additionally, the final research module allows you to tailor your study to reflect your personal and professional interests.
You will learn how to:
- Take a leading role in the continued success of the fashion business by addressing its global challenges.
- Develop solutions to complex problems, recognising the interconnected nature of fashion business practice.
- Gain new insights into areas of sustainable development and strategic management of fashion and associated organisations.
- Develop commercial awareness and have a wider understanding of your responsibilities as global citizens.

Accredited status
This course is accredited by The Chartered Institute of Marketing (CIM) indicating that our teaching and assessment meet the rigorous standards of the CIM.

Flexible learning
Study this 100% online course when it suits you and tailor your learning around your work and other commitments.

Real world experiences
Enjoy unique opportunities where you will visit and explore world leading fashion capital cities.


Who is this course for?
This course will suit your needs, whether you’re looking to enhance your skills, move into the fashion industry or apply for a more senior position.
Where will it take me?
As a successful graduate you will have the knowledge and skills to equip you for a great career in fashion and retail. Our graduates have secured professions such as buyers, marketers and PR executives at well-known, iconic brands.

Blended learning
MSc International Fashion Marketing is a blended learning programme. The course is delivered online using web-enabled technology systems. There are also valuable opportunities to network face-to-face in major fashion capital cities across the world.
Course units
1 |
International fashion marketing
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2 |
Strategic brand management
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3 |
Fashion consumer behaviour
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4 |
Fashion marketing communications
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5 |
International Fashion Retail Management
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6 |
Contemporary issues
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7 |
Research skills in practice
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Year of entry: 2021
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- Degree awarded
- Master of Science
- Duration
- 2 Years Part-Time, Blended
- Entry requirements
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We welcome applications from those who hold a 2:1 UK Honours degree or an international equivalent. We also accept those who have an approved combination of education qualifications and industry experience.
We will also consider students with the following background and qualifications:
- Students with a 2:2 UK Honours degree or international equivalent must have at least 3 + years' professional experience, plus evidence of career progression and a recognised degree.
OR
- Industrial placement years and year-long internships within relevant sectors would be included within the 3 + years' work experience requirement.
- How to apply
To find out more and apply to this course please contact our dedicated course advisor Daisy James.
Telephone +44 (0)161 306 8333 - currently unavailable
You can email Daisy (based in Manchester) - studyonline@manchester.ac.uk
Alternatively speak to Xiaomin (based in Shanghai) - Xiaomin.guo@uom.ac.cn or contact +86 (0) 21 6279 8660 Extension 5383
Daisy and Xiaomin are also available for video conference calls via ZOOM. Please email to arrange a suitable time.
Early Application Discount: 10% discount (£1,950)
We have recently extended our 10% early application discount deadline to 8th January 2021, giving you more time to gather all the necessary documents to complete your application. You can save £1,950 on your tuition fees when you apply early.
University of Manchester Alumni Bursary: 15% discount (£2,925)
If you have successfully graduated from a degree at the University of Manchester or UMIST, you can receive an alumni loyalty bursary, which is a 15% discount on the tuition fees.
Upfront Payment Discount: 9% discount (£1,755)
If you are able to submit payment in full upfront then you will be eligible for 9% discount on the tuition fees.
One-discount policy: We operate a one discount policy; discounts and scholarship are not accumulative. If you qualify for more than one discount or scholarship, you will be awarded the one that is the highest amount.
The course is part of the Department of Materials and the Faculty of Science and Engineering
Course options
Full-time | Part-time | Full-time distance learning | Part-time distance learning | |
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MSc | N | N | N | Y |
Course overview
MSc International Fashion Marketing is a part-time blended learning programme. The course is delivered online using web-enabled technology systems. There are also valuable opportunities to network face-to-face and experience fashion capital cities across the world.
Type of course: Part-time blended/online
Course duration: 24 months
Fees: £19,500
Start Date: February 2021
Average hours of study required: 15 hours per week
Open days
We hold regular virtual open days and online webinars.
Our latest webinar was recorded as part of the Virtual Open Week.
It is available on YouTube or on the University's Video Portal.
Fees
24 months ( 4 semesters)
1 st Semester:
GBP (£)
Non-refundable reservation fee due on acceptance of place (by offer deadline) - £1,000.00
1 st Semester Balance - £3,875.00
2 nd Semester payment (due prior to the start of the semester) - £4,875.00
3 rd Semester payment (due prior to the start of the semester) - £4,875.00
4 th Semester payment (due prior to the start of the semester) - £4,875.00
Total - £19,500.00
Policy on additional costs
All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).
Contact details
- Department
- Department of Materials
- Telephone
- School/Faculty
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Our internationally-renowned expertise across the School of Natural Sciences informs research led teaching with strong collaboration across disciplines, unlocking new and exciting fields and translating science into reality. Our multidisciplinary learning and research activities advance the boundaries of science for the wider benefit of society, inspiring students to promote positive change through educating future leaders in the true fundamentals of science. Find out more about Science and Engineering at Manchester .
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