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BA Arabic Studies / Course details

Year of entry: 2020

Course unit details:
Media and Business Arabic

Unit code MEST30182
Credit rating 20
Unit level Level 3
Teaching period(s) Semester 2
Offered by Arabic and Middle Eastern Studies
Available as a free choice unit? No

Overview

This course is designed for advanced level students requiring the language for general vocational and professional purposes. It teaches specialised vocabulary to enable participants to use their language skills in a more professional environment such as meetings, interviews, as well as covering related current affairs topics in the media. The course will enhance knowledge of Arabic life, culture, business and current social and political affairs using complex and linguistically accurate structure. The course is an integrated course which moves gradually from enhancing knowledge of the business environment in the Arabic world to developing a deep understanding of the Arabic Media through authentic texts and audio files from a wide variety of media sources. 

Pre/co-requisites

Available on which programme(s)?

Arabic Studies, MEMEL (Arabic) and any degree with Arabic as a major language, and as a Minor

 

Pre-requisite units

Year abroad  or equivalent

 

Aims

With the growing importance of the Middle East in international affairs and initiatives to integrate the Arab world into the global economy, many new business opportunities are opening up. As a result, there is a growing need for Western workers to develop their Arabic language skills as well as their understanding of the culture in order to do business effectively. The course will offer to the students:

- The tools to access media information.

- Introduction to the vocabulary, style and content of the Arabic press and broadcast media

- Practical training to learn how to comprehend specialized vocabulary, style and subject content through texts by reading, analysing, translating, listening, debating and summarising.

- Ways to developing their competence in actively using relevant specialist vocabulary in Arabic, and to carry out a range of practical tasks in a business and media context.

Learning outcomes

By the end of this course students will be able to:

Syllabus

The course is taught over 11 weeks of 3 contact hours,  2 hours language & translation

1 hour listening

 

In weeks 1-5 the course systematically covers current business related matters focusing on electronic trade touching on the impact of the internet in trade and commerce and pointing out the advantages and dangers of e-trading including hacking. The course will also cover modern day phenomena such as consumerism patterns particularly in the Arab world. The course will also present students to the concept of marketing and consumer behaviour.   

Weeks 6-10 will move on to focus on current affairs news articles such as diplomacy, elections, demonstrations, conflicts, law and order etc. The course will makes it possible for those students to master core vocabulary and structures typical of front-page news stories, recognize various modes of coverage, distinguish fact from opinion, detect bias and critically read news in Arabic. The course enables students to read extended texts with greater accuracy at the advanced level by focusing on meaning, information structure, language form, and markers of cohesive discourse.

Week 11 will be dedicated to oral presentation by the students in either a business or Media and the listening exam.

The course will mainly use the following two textbooks :

Business Arabic : ¿¿¿¿¿ ¿¿¿¿¿¿¿ ¿¿¿¿¿¿¿ ¿¿ ¿¿¿¿¿ ¿¿¿¿ ¿¿¿¿¿ ¿¿. ¿¿¿¿ ¿¿¿¿ ¿¿¿ ¿¿¿¿

Media Arabic: MEDIA ARABC ; Alaa Elgibali & Nevenla Korica

Course materials will also include audio/video and written material provided by the tutor. This will be taken from prominent Arabic news papers in the MENA region, in addition to TV and radio (online channels) such as but not limited to: BBC –Arabic, Al Jazeera and AlArabiya etc…

Teaching and learning methods

Teaching method (weeks 1-5) :

2 contact hours to develop students’ analytical skills in Arabic and expand their reading, writing, and speaking capabilities. In addition to completing written exercises, students will work in groups to discuss the concepts presented in class and form their opinions on Business related matters. They will also work in groups to present a marketing project in week 5. 1 hour dedicated to enhancing students’ listening and speaking skills and ability to summarise business related news reports.

 

 

Teaching methods (week 6-10) :

2 contact hours to develop students’ analytical and translation skills in Arabic and expand their reading, writing, and speaking capabilities.

1 hour dedicated to enhancing students; listening skills and ability to summarise news articles. In addition to completing exercises in an Arabic media textbook, students will listen to real news programs and radio broadcasts, explore blogs, and examine articles from Arabic magazines and newspapers. Al-Jazeera, Al-Arabiyya, BBC Arabic, Al-Ahram, Al-Quds, and Al-Arab are among the sources from which authentic mass media materials will be analyzed and discussed.

 

Week 11 will be dedicated to oral presentation by the students in either a business or Media and the listening exam.

Knowledge and understanding

 

  • Use the vocabulary that's relevant to business and media in Arabic.
  • Read and understand Arabic materials dealing with business and trade (e.g. banking documents, correspondence, reports, forms, advertisements and contracts) and fill out Arabic business forms and transactions, both online and paper based.
  • Read, show understanding analyse and comment on news articles in written, visual and audio format.
  • Translate Arabic and English business and Media texts into an appropriate register.

Intellectual skills

 

  • comprehend a wide range of media communications: Writing, interviewing, broadcasting, reporting, news coverage, etc.

  • Analyse different aspects of Arab businesses or a particular company or commercial organization

Practical skills

 

  • The ability to read, analyse and translate articles.   

Transferable skills and personal qualities

 

  • develop their ability to improve their own learning and performance by identifying strengths and weaknesses;
  • enhance their personal organization and time management skills;
  • further develop the ability to work independently;
  • strengthen their interpersonal and communicative skills;
  • heighten their awareness of and responsiveness to cultural diversity and intercultural communication;
  • improve their ability to present information and analysis in a precise and orderly fashion.
  • group work contributes to the development of interpersonal and communicative skills and to the capability to work in a team.

Employability skills

Other
This course unit is essential to those students who wish to use their Arabic language to work in a field related to the media and business; as it increases their skills in comprehending both the language of the press and that business.

Assessment methods

 

Assessment

Length

Weighting within the course unit

Written Exam

2 hours

70%

Speaking/presentation (in target language)

10-15 minutes

20%

Listening (in target language)

Approximately 50  minutes

10%

There will be one formative assessment during the course on all components of the course consisting of :

Translation into Arabic

Translation into English

Reading comprehension

News Articles’ critical analysis

Listening and speaking 

Feedback methods

Feedback for this module consists of:

  • Formative feedback on weekly assignment

In-class comments on language learning and students’ performance in Oral and Written Arabic

Written comments on assignments/homework throughout the year.

Face to face feedback if required.

  • Summative feedback

Feedback sheets indicating the quality of the exam performance in the various categories will be available to students.

Recommended reading

 

       Recommended Texts (Media) :

1.     Ashtiany, J. Media Arabic (Edinburgh: Edinburgh University Press, 1997)

2.     Elgibali, A. and Korica N. Media Arabic: A Coursebook for Reading Arabic News (Cairo: The American University in Cairo, 2007)

3.     Kendall, E. The Top 1000 Words for Understanding Media Arabic (Washington: Georgetown University Press, 2005)

4.     Lahlali, M. Advanced Media Arabic (Edinburgh: Edinburgh University Press, 2008)

5.     Wehr, H., & Cowan, J. M. (1980). A dictionary of modern written Arabic (Arabic and English), Beirut: Librarie du Liban

Recommended Texts (Business)

              1.     Mili, A. (2011) Arabic for Business Studies, Amel Mili, The lauder Institute, The University of Pennsylvania

               2.      Rammuny, R. (2000) Business Arabic (Advanced Level) - Authentic Texts and Audio Visual Materials, University of Michigan    Press.

               3.     Bassiouney, R. (2010) Arabic and the media : linguistic analyses and applications. Leiden ; Boston: Brill.

Study hours

Scheduled activity hours
Lectures 22
Seminars 11
Independent study hours
Independent study 167

Teaching staff

Staff member Role
Orieb Masadeh-Tate Unit coordinator

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