BSc Psychology

Year of entry: 2020

Course unit details:
The Art of Enterprise

Unit code UCIL24002
Credit rating 10
Unit level Level 2
Teaching period(s) Semester 2
Offered by Alliance Manchester Business School
Available as a free choice unit? Yes


This unit addresses the 'art of enterprise': the activities needed in order to make things happen. Turning ideas into innovation doesn't happen by accident it requires an organised and systematic process of managed change in order to take ideas forward to reality.

This unit focuses on five key areas:

  • Innovation - what do we understand by this and what can we learn from nature, music, history and the arts?

  • Creativity and innovation - where do ideas come from?

  • Characteristics of creative and innovative organisations the blurred boundaries

  • Enterprising competences

  • Organisational learning and managing innovation for competitive success

These topics enable you to develop an appreciation of the wide range of perspectives that contribute to the identification and creation of good ideas and to their development within the operational arena of a business.

Good ideas, opportunity spotting and the ability to innovate are vital for any organisation in any discipline. We explore the areas of history, music, art and the natural world in order to appreciate the diversity and range of ideas and their related opportunities. You will use the entrepreneurial management model to assess the importance of creating synergy between the entrepreneurial aspects of an organisation and the managerial aspects.

There are no exclusions and the unit is available for students from any School. No previous business or management knowledge is required



The unit will expand your appreciation of the working environment whilst developing the practical skills that employers are demanding. You will appreciate the nature of creating value with innovative approaches to business thinking and practices. The assessment allows you to apply your learning to a business of your choice.


Learning outcomes

On successful completion of the unit, you will be able to:

·       Outline the process of idea generation, evaluation and creating value for both entrepreneurs and organisations

·       Review the relationship between creativity, innovation, management and entrepreneurship within an organisation

·       Identify internal and external forces that impact on businesses, in both profit and not for profit sectors

·       Apply analytical, problem solving and oral communication skills to evaluate  the value creation process

  • Induction and Overview- Introduction to Enterprise Challenge projects 
  • Creativity
  • Opportunity to Action
  • Innovation & Change Music
  • Innovation & Change Nature
  • Report Writing Seminar and Formative Assignment Feedback
  • Innovation & Change History
  •  Innovation & Change Art
  • Organisational Learning
  • Team Management & Effectiveness
  • Engaging in Networks
  • Bringing it all Together


Teaching and learning methods

The unit is delivered as a series of 12 x 2 hour lectures and 96 hours of independent study


Knowledge and understanding

·        Appreciate the process of idea generation, evaluation and creating value for both entrepreneurs and organisations

·        Recognise the variety of internal and external forces impacting on businesses today both in the profit and not for                profit sectors

·        Appreciate key business and management concepts


Intellectual skills

·        Critically evaluate the role creativity has within an organisation

·        Review the relationship between creativity, innovation, management and entrepreneurship

·        Critically evaluate the role creativity and its models play in the value creation process


Practical skills

·        Identify and extract relevant information

·        Demonstrate analytical and critical skills by applying concepts methods and concepts

·        Demonstrate written and oral presentation and communication skills

·        Develop the ability to frame and solve problems and think creatively


Transferable skills and personal qualities

·        Demonstrate teamwork skills and work constructively in groups

·        Communicate in an effective manner

·        Develop commercial awareness

·        Utilise problem-solving skills

·        Develop and apply research skills


Employability skills

Analytical skills
Group/team working
Oral communication
Problem solving
Written communication

Assessment methods

Method Weight
Report 100%

Feedback methods

Feedback will be provided throughout the Semester during lectures and via Blackboard. Feedback will be provided within 15 working days of submission of formative and summative coursework.


Study hours

Scheduled activity hours
Lectures 24
Independent study hours
Independent study 76

Teaching staff

Staff member Role
Lynn Sheppard Unit coordinator

Additional notes

The Manchester Enterprise Challenge is one of a range of awards that combine University College academic provision and extra-curricular activity.

The Manchester Enterprise Challenge has two components:

·        Completion of a 10 credit ‘enterprise’ University College unit (three to choose from)

·        Completion of an approved ‘enterprise’ activity project – which might involve working with a locally based                            business, charity or social enterprise to address  and analyse a specific  improvement opportunity (assuming                      around 20 hours of work)

·        The extra-curricular project can be undertaken as part of a group or as an individual and at times that are flexible

·        Recommendations will be presented as a PowerPoint ‘pitch deck’


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