BSc International Business, Finance and Economics with Industrial/Professional Experience / Course details
Year of entry: 2020
Course unit details:
Fundamentals of Strategy
|Unit level||Level 2|
|Teaching period(s)||Semester 2|
|Offered by||Alliance Manchester Business School|
|Available as a free choice unit?||No|
This course provides a foundation for understanding key approaches to strategic management. Strategic management deals with decisions that fundamentally affect the direction of an organization as well as the effective implementation of these decisions. Strategic management addresses the organization's strategic positioning and organizational resources and capabilities as well as competitive environments and dynamics. The goal of strategic management is to create and capture value and develop a competitive advantage. This course is designed to help students understand strategic perspectives and challenges and to make informed strategic decisions.
Dependent course units: BMAN33000 Business Analysis Project
1. Develop an understanding of how firms gain and sustain competitive advantages;
2. To help students understand how managers make strategic decisions in practice;
3. To develop students' strategic thinking and decision-making skills
On successful completion of the course unit, students should be able to:
- Explain how firms can achieve a competitive advantage
- Make informed decisions about firms' strategic choices with the objective to improve their performance
- Analyze strategic situations and make predictions about competitive dynamics
• Introduction & Overview: What is strategy?
• Value creation and value capture
• The external environment
• The internal organization
• Business-level strategies
• International strategy
• Strategy and cooperation
• Strategy and innovation
• Strategy and digitization
• Conclusion & Summary
Teaching and learning methods
Lectures, plus self-directed study by students. Total study hours: 100 hours split between lectures, self-study and preparation for classes and coursework.
- Analytical skills
- By the end of the course, unit students will have a larger set of analytical tools and will have gained more experience in analysing real-world business cases.be able to critically evaluate the notion of strategydiffering perspectives on strategic management, to explain how a firms strategic actions are it is shaped by factors inside -/ and outside of organizations.
- Group/team working
- In this course, you learn how to work collaboratively with others in order to achieve a goal. As an individual team member, you will learn how to take on a role within your team, take responsibility for the team¿s progress, contributing your ideas, and communicate effectively.
- Problem solving
- In this course, you improve your ability to identify and evaluate the necessary information to develop informed solutions. You will learn a systematic approach to solving the problems you face.
- The course helps you to develop and improve skills regarding the effective use of your time and workload. You will need to develop a systematic approach to plan and structure your assignment project and follow through on your plan.
Coursework 100% - (3000 word essay assignment)
Written feedback on coursework assignment and verbal feedback in lectures and via Blackboard discussions.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. 2016. Strategic Management, 12th edition, Boston, MA: Cengage Learning.
|Scheduled activity hours|
|Independent study hours|
|Karl Taeuscher||Unit coordinator|
Programme Restrictions: Core for IBFE and BA Econ (Business Studies).
For Academic Year 2019/20
Updated: March 2019
Approved by: March UG Committee