BSc International Business, Finance and Economics with Industrial/Professional Experience / Course details

Year of entry: 2020

Course unit details:
Entrepreneurial Skills

Unit code MCEL10002
Credit rating 10
Unit level Level 1
Teaching period(s) Semester 2
Offered by Alliance Manchester Business School
Available as a free choice unit? Yes

Overview

This unit is has been specifically designed to simulate the processes that entrepreneurs go through when researching and presenting a potential business opportunity to potential investors (as seen on the now famous BBC programme ‘Dragons Den’)

Students will be expected to identify and develop an ‘idea’ (for either a product or a service) which has the potential to be commercialised. The idea will be generated through use of practical and creative techniques developed within the unit. Students will then research their idea identifying key information which would support the development of a Business Plan. This will be done through the examination of the process of commercialisation, identifying information such as the ideas market potential, its potential strategy and its potential monetarisation. The output of this research will be then developed into a set of slides for a business pitch, to be aimed at potential investors, which mimics that of the Dragons Den scenario, as seen on television, plus a short report which identifies the value and uniqueness of the identified opportunity.

 

Aims

By the end of the unit it is hoped that students will have acquired a number of fundamental skills and understanding relating to the entrepreneurial process of creating a new venture or to work intrapreneurially (to support an existing organisation) through the development of new products or services. Students will use a range of tools and frameworks both practical and theoretical to support these pursuits.

Syllabus

  • CREATIVITY
  • PRODUCT AND SERVICE DESIGN CONCEPTS
  • CONSUMER DRIVEN DESIGN
  • BUSINESS PLANNING (1)
  • BUSINESS PLANNING (2)
  • MARKETING AND MARKET RESEARCH
  • INTELLECTUAL PROPERTY
  • TEAM BUILDING
  • PRICING & FINANCIAL STRATEGIES
  • FINDING SOURCES OF FINANCE

Teaching and learning methods

The unit will be delivered through a series of formal lectures, workshops and surgeries.  Lectures will be used to introduce broad-level theoretical concepts and frameworks relating to entrepreneurial activities. The series of workshops will, in part, be used to provide input in relation to ideas generating skills, creativity, developing information searching skills, short pitch presentation skills and report writing skills. The workshops are very practical and will allow students to practice and implement many of the themes discussed within the lecture framework.  The surgeries provide time for students to work on their own projects or use the tutor for advice and guidance in the development of their course work.

The unit is fully supported via BlackBoard and copies of all the lecture material and additional supporting information is available within this environment.

Knowledge and understanding

Students should be able to:

Demonstrate a basic understanding of the application of creativity and innovation techniques in the development of product services

Formulate strategies for information searching and commercialisation

Demonstrate an appreciation of business plans and their uses for commercialising ideas.

Intellectual skills

Students should be able to:

Use creative tools and techniques to identify market gaps and develop opportunities (ideas for products/ services) to meet those needs

Develop and apply basic theory and frameworks to assess business opportunities

Understand entrepreneurship and the entrepreneurial process involved in the development of new ventures

Practical skills

 Students should be able to:

Apply problem solving skills within the context of the development of a business opportunity

Demonstrate the ability to acquire and manipulate data and information (both primary and secondary) to develop a proposal to support a proposed business opportunity

Develop a business pitch ("elevator pitch") for a commercially viable business opportunity 

Transferable skills and personal qualities

Students should be able to:

Demonstrate an ability to work effectively on an individual project and organise their own time in working towards identified targets and deadlines

Reflect on personal performance in a range of activities as a feedback method for improving on performance.

Employability skills

Other
Other useful skills important to any role in an organisation are communications skills, both written and verbal which are demonstrated through the business report writing and the business pitching,

Assessment methods

Formative assessment:

A short proposal of your chosen business idea presented as a short set of power point slides (10 Max) as directed by the unit handbook - this mark not used towards your final mark, but will give you an idea of your unit progress.

Summative assessments Assignment:

A Business Pitch Presentation (15 slides maximum) 40% plus a short Individual Business Plan 2000 words max, 60%.

 

Feedback methods

Formative feedback is the feedback given to help you to develop and improve students’ work with the unit of study.

Additional formative feedback is available to you through the following means:

•    Attending lectures, joining discussions about case studies and doing short work tasks set within the lecture session.

•    Your lecturer will reply to brief individual questions at the end of each lecture session, if there are a few minutes to spare
 
•    Your lecturer will provide brief replies to your e-mailed enquiry.

•    Your lecturer may feedback messages to the whole class via Blackboard if the point that you have raised could be of benefit to the whole class.

In this unit, a summative work assessment is marked and comments will be returned to you via Blackboard (and where applicable a hard copy of any feedback sheets made available from MBS UG services).

Recommended reading

Bragg, M, and Bragg, A. (2005), Developing New Business Ideas: A step-by-step guide to creating new business ideas worth backing, FT/Prentice Hall, Harlow

Mullins, J.W. (2003), The New Business Road Test, 1st ed. FT/ Prentice Hall, Harlow

Worthington, I. and Britton, C. (2000) The Business Environment, 3rd ed. FT/Prentice Hall, Harlow

Atrill, P. and McLaney, E. (2002), Financial Accounting for Non Specialists, 3rd ed, FT/Prentice Hall, Harlow

A full set of information sources used in the course is given in the lecture handbook
 



 

Study hours

Scheduled activity hours
Lectures 24
Independent study hours
Independent study 96

Teaching staff

Staff member Role
Jonathan Styles Unit coordinator

Additional notes

Available as a free choice option

Timetable
https://ughandbook.portals.mbs.ac.uk/Non-MBSstudents/Teachingtimetables.aspx

For Academic Year 2019/20

Updated: May 2019   

Approved by: UG Committee Chair


 

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