BSc Management (Human Resources) with Industrial/Professional Experience

Core for BSc Mgt/Mgt (Specialism); IMABS; IM & ITMB. Option for BSc Accounting.

Degree programmes:     BSc Management (and all BSc Management specialisms); BSc International Management; BSc International Management with American Business Studies; Option for BSc Accounting.

Pre-requisites:                 N/A

Co-requisites:                  N/A

Dependent courses:      

• BMAN24281 Marketing Management
• BMAN20271 Consumer Behaviour
• BMAN24352 Marketing Communications in the Digital Age

 

 

The aim of this course is to provide students with an understanding of fundamental marketing concepts, terminologies and theories.

At the end of the course students should have developed an understanding of marketing concepts, terminologies and theories. In addition, they should have the ability to:           

• Describe and evaluate the role of marketing.
• Identify marketing tools and procedures used to analyse a variety of situations.
• Distinguish between effective and ineffective marketing practices.
• Develop a broader skillset including team-working and critical thinking skills.

 

Week		Lecture	Seminar
1		1: Introduction	No seminar
2		2: Marketing environment	Seminar 1
3		3: Segmentation, targeting & positioning	Seminar 2
4		4: Consumer Behaviour	Seminar 3
5		5: Products, services and brands	Seminar 4
6
7		6: Pricing	Seminar 5
8		7: Integrated marketing communications	Seminar 6
9		8: Marketing channels	Seminar 7
10		9:  Marketing planning and strategy	Seminar 8
11		10: Responsible marketing	No seminar
12		11: Conclusion	No seminar

Lecture hours:               10  hours (10* 1 -hour lectures)

Seminar hours:              8 hours (8* 1-hour seminars)

Private study hours:      82 hours

Total study hours:         100 hours

Attendance:                    Attendance at all classes is compulsory and will be monitored

 

Assessment

Assessment of the course comprises of an individual 2500-word assignment (100%). The assignment will be available on Blackboard in week 1.

The deadline for the assignment is TBA.

Submission will be through Blackboard/Turnitin

 

Resit

The resit is the same format as the original assessment (i.e., a 2,500 word individual assignment). Deadline to be confirmed.

Marking Process

The School follows a fair, rigorous and transparent marking process for all assessed work.

The grade descriptors for the course are available to view on the Marketing Foundations Blackboard page. These grade descriptors are provided so that you can understand the mark you are awarded and help inform you how to achieve a higher mark in future assessment.  

Feedback for coursework is due on TBA

In addition to the grade awarded, we provide written feedback designed to improve your future assessments.

 

Methods of Feedback from Students/Course Unit Survey

Students can offer feedback on the course unit via the course unit survey, which will be available towards the end of semester 1.

 

Core Text:

There are several good introductory marketing textbooks but we recommend the following three, all of which are also available through library services. You do not necessarily need the latest edition of the textbooks but we would advise against relying on anything published before 2015 given the significant changes in the discipline in recent years.

• Kotler, P. and Armstrong, G. (2017). Principles of Marketing, 17^th Edition, Pearson Education.
• Fahy, J. and Jobber, D. (2015). Foundations of Marketing, 5^th Edition, McGraw Hill Education.
• Masterson, R., Phillips, N. and Pickton (2017). Marketing: An Introduction, 4^th Edition, Sage.

The reading list below is what we consider to be essential reading to be conducted before each lecture (you do not need to read all three of these textbooks – 1 will suffice)

Study hours

Lecture	Kotler & Armstrong (2017)	Fahy & Jobber (2015)	Masterson et al. (2017)
1: Introduction
2: Segmentation, targeting & positioning	Chapter 7	Chapter 5	Chapter 4
3: Consumer Behaviour	Chapter 5	Chapter 3	Chapter 3
4: Pricing	Chapters 10 & 11	Chapter 8	Chapter 10
5: Integrated marketing communications	Chapter 14	Chapters 10 & 11	Chapter 8
6: Products, services and brands	Chapter 8	Chapters 6 & 7	Chapters 6 & 7
7: Marketing channels	Chapter 12	Chapter 9	Chapter 9
8: Marketing Environment	Chapter 3	Chapter 2	Chapter 2
9: Marketing planning and strategy	Chapter 2	Chapter 1	Chapter 12
10: Conclusion

Scheduled activity hours
Lectures	10
Seminars	8

Independent study hours
Independent study	82

Additional notes

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