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BSc Management (Human Resources) with Industrial/Professional Experience

Year of entry: 2020

Course unit details:
Marketing Foundations

Unit code BMAN10101
Credit rating 10
Unit level Level 1
Teaching period(s) Semester 1
Offered by Alliance Manchester Business School
Available as a free choice unit? No

Pre/co-requisites

Core for BSc Mgt/Mgt (Specialism); IMABS; IM & ITMB. Option for BSc Accounting.

Degree programmes:     BSc Management (and all BSc Management specialisms); BSc International Management; BSc International Management with American Business Studies; Option for BSc Accounting.

Pre-requisites:                 N/A

Co-requisites:                  N/A

Dependent courses:      

  • BMAN24281 Marketing Management
  • BMAN20271 Consumer Behaviour
  • BMAN24352 Marketing Communications in the Digital Age

 

 

Aims

The aim of this course is to provide students with an understanding of fundamental marketing concepts, terminologies and theories.

Learning outcomes

At the end of the course students should have developed an understanding of marketing concepts, terminologies and theories. In addition, they should have the ability to:           

  • Describe and evaluate the role of marketing.
  • Identify marketing tools and procedures used to analyse a variety of situations.
  • Distinguish between effective and ineffective marketing practices.
  • Develop a broader skillset including team-working and critical thinking skills.

Syllabus

Week

Lecture

Workshop lecture

Workshop

1

1: Introduction

 

 

2

2: Marketing environment

 

 

3

3: Segmentation, targeting & positioning

 

Workshop 1

4

4: Consumer Behaviour

Workshop lecture

 

5

5: Products, services and brands

 

Workshop 2

6

Reading Week

 7

6: Pricing

 

Workshop 3

8

7: Integrated marketing communications

 

Workshop 4

9

8: Marketing channels

Workshop lecture

 

10

9:  Marketing planning and strategy

 

 

11

10: Responsible marketing

 

 

12

11: Conclusion

 

 

 

 

Teaching and learning methods

Methods of Delivery:

Lectures and seminars

  • Lecture Hours: 12 hours (10*1-hour lectures, 2*1-hour workshop lectures)
  • Workshop Hours: 4 hours (4*1-hour workshops)

Drop-in session: 2-hour drop-in session

Private Study : 82 hours

Total Study Hours: 100 hours

Assessment methods

Assessment

Assessment of the course comprises of:

1. An individual MCQ midterm test worth 30% of the course mark, and

2. An individual 1500 assignment worth 70% of the course mark.

The deadline for the assignment is TBA.

Submission will be through Blackboard/Turnitin

The written project has an allowance that it may go 10% over the designated word count. After that there will be a 10% penalty for each further 100 words over the limit.

Resit

The resit is a 2,500 word individual assignment. Deadline to be confirmed.

Marking Process

The School follows a fair, rigorous and transparent marking process for all assessed work.

The grade descriptors for the course are available to view on the Marketing Foundations Blackboard page. These grade descriptors are provided so that you can understand the mark you are awarded and help inform you how to achieve a higher mark in future assessment.  

Feedback methods

Feedback for coursework is due on TBA

In addition to the grade awarded, we provide written feedback designed to improve your future assessments.

Methods of Feedback from Students/Course Unit Survey

Students can offer feedback on the course unit via the course unit survey, which will be available towards the end of semester 1.

Attendance and punctuality

In accordance with The University of Manchester Student Charter, you are expected to attend ‘all scheduled teaching sessions’. Seminar tutors will keep a register of attendance and punctuality. Any student who is absent or late without a valid reason (supported by acceptable evidence) will receive a penalty on their overall course mark. Penalties will be applied as follows:

§ Failure to attend any workshop session will result in 2% being deducted from the final course mark for each workshop missed.

§ Lateness is also unacceptable as it disrupts other students and the tutor. Students who are late (defined as arriving after the workshop has started, but within half an hour of the start time) will receive a 1% penalty for each instance in which this happens.

§ Students arriving after the first half an hour of a workshop will be deemed to have missed the workshop and will receive a 2% penalty on their final mark. The workshop tutor may also refuse to admit the student for the remainder of the session.

By way of example, a student who misses two workshops and is late for a further three workshops will have 7% deducted from their final course mark.

In addition, any student missing a workshop in which summative assessment is undertaken will be awarded a mark of zero for that particular piece of coursework.

If a student is unable to attend a workshop due to illness or another valid mitigating circumstance, then s/he may be able to avoid a penalty by providing suitable evidence (such as a signed and dated doctor’s note).

Any student whose reason for absence/ lateness is not deemed valid by the course coordinators, or who does not wish to explain their absence to the course coordinators, may submit their case to the School’s Mitigating Circumstances panel for consideration. Details of how to submit a case to the mitigating circumstances panel are available in the Student Handbook.

Students must not sign the register for anyone other than themselves. Any student found to have signed the register for another student will be reported and may face disciplinary action

 

 

Recommended reading

Core Text:

There are several good introductory marketing textbooks but we recommend the following three, all of which are also available through library services. You do not necessarily need the latest edition of the textbooks but we would advise against relying on anything published before 2015 given the significant changes in the discipline in recent years.

  • Kotler, P. and Armstrong, G. (2017). Principles of Marketing, 17th Edition, Pearson Education.
  • Fahy, J. and Jobber, D. (2015). Foundations of Marketing, 5th Edition, McGraw Hill Education.
  • Masterson, R., Phillips, N. and Pickton (2017). Marketing: An Introduction, 4th Edition, Sage.

Supplementary Text

Beyond textbooks, we expect you to read academic research articles from specialist marketing journals, such as: Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Marketing Management and Journal of Advertising. In week 1, we will publish a reading list for the assignment, available through Blackboard. This list is to help you start thinking about the assignment; to get the best marks, you must use other journal articles too.

 

Study hours

Scheduled activity hours
Lectures 12
Practical classes & workshops 2
Seminars 4
Independent study hours
Independent study 82

Teaching staff

Staff member Role
Marzena Nieroda Unit coordinator
Alexander Gunz Unit coordinator

Additional notes

Other staff involved: Multiple involvement of c17 Marketing Group academic staff. Personnel TBC.

Pre-requisites: None
Co-requisites: None
Dependent courses:

  • BMAN24281 Marketing Management
  • BMAN20271 Consumer Behaviour
  • BMAN24352 Marketing Communications in the Digital Age

Programme Restrictions: This course is available to students on first year BSc Management and Management (Specialisms), BSc International Management with American Business Studies, BSc International Management, BSc Accounting.

For Academic Year 2020/21

Updated: March 2020

Approved by: March UG Committee

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