BSc Management (Human Resources) with Industrial/Professional Experience
Year of entry: 2020
Course unit details:
Marketing Foundations
Unit code | BMAN10101 |
---|---|
Credit rating | 10 |
Unit level | Level 1 |
Teaching period(s) | Semester 1 |
Offered by | Alliance Manchester Business School |
Available as a free choice unit? | No |
Pre/co-requisites
Degree programmes: BSc Management (and all BSc Management specialisms); BSc International Management; BSc International Management with American Business Studies; Option for BSc Accounting.
Pre-requisites: N/A
Co-requisites: N/A
Dependent courses:
- BMAN24281 Marketing Management
- BMAN20271 Consumer Behaviour
- BMAN24352 Marketing Communications in the Digital Age
Aims
The aim of this course is to provide students with an understanding of fundamental marketing concepts, terminologies and theories.
Learning outcomes
At the end of the course students should have developed an understanding of marketing concepts, terminologies and theories. In addition, they should have the ability to:
- Describe and evaluate the role of marketing.
- Identify marketing tools and procedures used to analyse a variety of situations.
- Distinguish between effective and ineffective marketing practices.
- Develop a broader skillset including team-working and critical thinking skills.
Syllabus
Week |
| Lecture | Seminar |
1 |
| 1: Introduction | No seminar |
2 |
| 2: Marketing environment | Seminar 1 |
3 |
| 3: Segmentation, targeting & positioning | Seminar 2 |
4 |
| 4: Consumer Behaviour | Seminar 3 |
5 |
| 5: Products, services and brands | Seminar 4 |
6 |
| ||
7 |
| 6: Pricing | Seminar 5 |
8 |
| 7: Integrated marketing communications | Seminar 6 |
9 |
| 8: Marketing channels | Seminar 7 |
10 |
| 9: Marketing planning and strategy | Seminar 8 |
11 |
| 10: Responsible marketing | No seminar |
12 |
| 11: Conclusion | No seminar |
Teaching and learning methods
Lecture hours: 10 hours (10* 1 -hour lectures)
Seminar hours: 8 hours (8* 1-hour seminars)
Private study hours: 82 hours
Total study hours: 100 hours
Attendance: Attendance at all classes is compulsory and will be monitored
Assessment methods
Assessment
Assessment of the course comprises of an individual 2500-word assignment (100%). The assignment will be available on Blackboard in week 1.
The deadline for the assignment is TBA.
Submission will be through Blackboard/Turnitin
Resit
The resit is the same format as the original assessment (i.e., a 2,500 word individual assignment). Deadline to be confirmed.
Marking Process
The School follows a fair, rigorous and transparent marking process for all assessed work.
The grade descriptors for the course are available to view on the Marketing Foundations Blackboard page. These grade descriptors are provided so that you can understand the mark you are awarded and help inform you how to achieve a higher mark in future assessment.
Feedback methods
Feedback for coursework is due on TBA
In addition to the grade awarded, we provide written feedback designed to improve your future assessments.
Methods of Feedback from Students/Course Unit Survey
Students can offer feedback on the course unit via the course unit survey, which will be available towards the end of semester 1.
Recommended reading
Core Text:
There are several good introductory marketing textbooks but we recommend the following three, all of which are also available through library services. You do not necessarily need the latest edition of the textbooks but we would advise against relying on anything published before 2015 given the significant changes in the discipline in recent years.
- Kotler, P. and Armstrong, G. (2017). Principles of Marketing, 17th Edition, Pearson Education.
- Fahy, J. and Jobber, D. (2015). Foundations of Marketing, 5th Edition, McGraw Hill Education.
- Masterson, R., Phillips, N. and Pickton (2017). Marketing: An Introduction, 4th Edition, Sage.
The reading list below is what we consider to be essential reading to be conducted before each lecture (you do not need to read all three of these textbooks – 1 will suffice)
Lecture | Kotler & Armstrong (2017) | Fahy & Jobber (2015) | Masterson et al. (2017) | |||||||
1: Introduction |
|
|
| |||||||
2: Segmentation, targeting & positioning | Chapter 7 | Chapter 5 | Chapter 4 | |||||||
3: Consumer Behaviour | Chapter 5 | Chapter 3 | Chapter 3 | |||||||
4: Pricing | Chapters 10 & 11 | Chapter 8 | Chapter 10 | |||||||
5: Integrated marketing communications | Chapter 14 | Chapters 10 & 11 | Chapter 8 | |||||||
6: Products, services and brands | Chapter 8 | Chapters 6 & 7 | Chapters 6 & 7 | |||||||
7: Marketing channels | Chapter 12 | Chapter 9 | Chapter 9 | |||||||
8: Marketing Environment | Chapter 3 | Chapter 2 | Chapter 2 | |||||||
9: Marketing planning and strategy | Chapter 2 | Chapter 1 | Chapter 12 | |||||||
10: Conclusion |
Scheduled activity hours | |
---|---|
Lectures | 10 |
Seminars | 8 |
Independent study hours | |
---|---|
Independent study | 82 |
Additional notes
Other staff involved: Multiple involvement of c17 Marketing Group academic staff. Personnel TBC.
Pre-requisites: None
Co-requisites: None
Dependent courses:
- BMAN24281 Marketing Management
- BMAN20271 Consumer Behaviour
- BMAN24352 Marketing Communications in the Digital Age
Programme Restrictions: This course is available to students on first year BSc Management and Management (Specialisms), BSc International Management with American Business Studies, BSc International Management, BSc Accounting.
Timetable
https://ughandbook.portals.mbs.ac.uk/Myprogramme/Teachingtimetables.aspx
For Academic Year 2019/20
Updated: March 2019
Approved by: March UG Committee