BSc Management (Marketing) with Industrial/Professional Experience / Course details

Year of entry: 2020

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Course description

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Top 5 reasons to study Management at Manchester

Our flexible Management degrees share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects. With over 90 course units to choose from, you really can shape your own degree.

BSc (Hons) Management (Marketing) with Industrial/Professional Experience will suit you if you are interested in strategic marketing management or in aspects of marketing such as market research, product development, brand management, integrated marketing communications and retailing. You will also complete a work placement in your penultimate year of study.

To graduate with BSc (Hons) Management (Marketing), you need to have studied at least 40 credits of second-year options (one third of your studies) and at least 60 credits of final-year options (half of your studies) from the marketing subject area.

Since the Management and Management (Specialism) degrees are identical in the first year, transfer between them is straightforward, so you should apply for only one of them.

Aims

This course aims to promote critical awareness of the merits and complexities of management and to instill an appreciation of the association between theory and practice. It aims to introduce you to important new developments in the field of management and to enable you to develop appropriate practical and transferable skills.

Special features

  • Study a broad-based management degree whilst specialising in marketing
  • Your chosen specialism will be reflected in your final degree title - BSc (Hons) Management (Marketing)
  • Don't want to specialise? Graduate with BSc (Hons) Management
  • Includes a work placement in your penultimate year of study
  • Teaching and learning

    You will normally study four or five course units per semester. Each week there are usually two hours of lectures for each course unit and a one hour workshop in alternate weeks, although this varies slightly. You are expected to double this in private study. Group work and group or individual presentations will form a regular part of your assignments.

    Coursework and assessment

    Essays, multiple choice tests, project reports and presentations, in-class tests and weekly assignments constitute the coursework component of assessment, although the nature and proportion of coursework varies across course units. The remainder of assessment is by unseen examination. Depending on the degree course, in your final year you can choose to do a research-based dissertation or project. We aim to strike a balance between examinations and assessed coursework as well as providing opportunities for feedback on progress through non-assessed work.

    Course unit details

    You take courses totalling 360 credits over the duration of your studies in order to graduate with Honours; 120 credits in each academic year of study. Generally, one semester courses are worth 10 credits and full year courses are worth 20 credits. As your studies progress you have increasing flexibility in choosing courses which suit your personal interests and career aspirations.

    Course content for year 1

    Your first year will give you a good grounding in accounting, finance, management, work psychology, marketing, sociology and economics. This will help you to make more informed choices about optional course units in later years. You will study 120 credits in total.

    Course units for year 1

    The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

    TitleCodeCredit ratingMandatory/optional
    Economic Principles BMAN10001 10 Mandatory
    Marketing Foundations BMAN10101 10 Mandatory
    Financial Decision Making M BMAN10522M 10 Mandatory
    Fundamentals of Financial Reporting BMAN10621M 10 Mandatory
    Fundamentals of Management Accounting M BMAN10632M 10 Mandatory
    Academic and Career Development BMAN10780 10 Mandatory
    Case Studies in Professional Management BMAN10862 10 Mandatory
    Introduction to Work Psychology BMAN10872 10 Mandatory
    Quantitative Methods for Business and Management BMAN10960 20 Mandatory
    Introduction to Management and Organisation Studies BMAN10970 20 Mandatory

    Course content for year 2

    Your second year course structure is determined by whether you select a specialism or prefer to continue to study a broad range of topics. If you decide to specialise you will study 40 credits of core course units relating to your chosen specialism and 80 credits of optional course units to bring your total to 120 credits.

    If you do not wish to specialise, you will choose 120 credits of optional course units from across the management portfolio, which includes all of the core course units for each specialism alongside additional topics.

    You can choose up to 10 credits from a range of  University College  level 2 course units, including the  Manchester Leadership Programme , and up to 20 credits of language courses at varying levels - please visit the  University Language Centre  website for more details.

    Course units for year 2

    The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

    TitleCodeCredit ratingMandatory/optional
    Marketing Management BMAN24281 20 Mandatory
    Marketing Communications in the Digital Age BMAN24352 20 Mandatory
    Law in a Management Context BMAN10901 10 Optional
    Investment Analysis BMAN20072 10 Optional
    Financial Statement Analysis BMAN20081 10 Optional
    Consumer Behaviour BMAN20271 20 Optional
    American Society and Economy BMAN20610 20 Optional
    Financial Markets and Institutions BMAN21011 10 Optional
    Financial Reporting and Accountability BMAN21020 20 Optional
    Intermediate Management Accounting BMAN21040 20 Optional
    Managing Projects BMAN22061 20 Optional
    Foundations of Finance B BMAN23000B 20 Optional
    Business Law 1: Law, Business Liabilities and the Consumer BMAN24042 10 Optional
    Business Law 2: Law and the Modern Corporation in an International Context BMAN24052 10 Optional
    Creativity, Design & Entrepreneurship BMAN24241 20 Optional
    Ethical Business BMAN24261 20 Optional
    Globalization & Employment BMAN24271 20 Optional
    Operations Management and Strategy BMAN24291 10 Optional
    International Business BMAN24312 20 Optional
    Employment Relations and Human Resource Management BMAN24332 20 Optional
    Personnel Selection and Talent Management BMAN24362 20 Optional
    Sustainable Business BMAN24372 20 Optional
    Research Methodology BMAN24410 20 Optional
    Economic Analysis I: Firm Market and the Economy BMAN24431 20 Optional
    Foundations of Strategy and Innovation BMAN24442 20 Optional
    Business Data Analytics BMAN24621 20 Optional
    Leadership of Learning - with Teaching Placement UCIL20001 10 Optional
    Leadership in Action Unit UCIL20022 10 Optional
    Leadership in Action Online Unit UCIL20031 10 Optional
    Leadership in Action Online Unit UCIL20032 10 Optional
    Crisis of Nature: Issues in Environmental History UCIL20092 10 Optional
    Understanding Mental Health UCIL20112 10 Optional
    AI: robot overlord, replacement, or colleague? UCIL20122 10 Optional
    Trust and Security in a Digital World: From Fake News to Cyber Criminals UCIL20132 10 Optional
    From Antarctica to Outer Space: Surviving and Thriving in Extremes UCIL20142 10 Optional
    Are We Alone? The Search for Extraterrestrial Life UCIL20211 10 Optional
    Information Visions: Past, Present and Future UCIL20282 10 Optional
    Creating a Sustainable World: 21st Century Challenges and the Sustainable Development Goals UCIL20311 10 Optional
    From Cholera to COVID-19: A Global History of Epidemics UCIL20331 10 Optional
    Crisis of Nature: Critical Issues in Environmental History UCIL20592 20 Optional
    Current Topics in Biology UCIL20882 10 Optional
    Leadership of Learning - with Teaching Placement UCIL21002 10 Optional
    Communicating with Confidence UCIL21301 10 Optional
    Communicating with Confidence UCIL21302 10 Optional
    Developing an Entrepreneurial Mindset UCIL21331 10 Optional
    Equality, Diversity and Inclusion: Your Role in Shaping a Fairer World UCIL22302 10 Optional
    Entrepreneur: Innovator and Risk-Taker UCIL24002 10 Optional
    Digital Society: Your Place in a Networked World UCIL26002 10 Optional
    The Global Journey Towards Health for All: Health, Development and People UCIL30232 10 Optional
    Madness and Society in the Modern Age UCIL30832 10 Optional
    The Nuclear Age: Global Nuclear Threats from Hiroshima to Today UCIL31212 10 Optional
    From Sherlock Holmes to CSI UCIL32011 10 Optional
    Climate Change and Society UCIL33201 10 Optional
    Displaying 10 of 53 course units for year 2

    Course content for year 3

    If you successfully apply for a work placement this will take place between your second and final year. You will put theory into practice, develop transferable skills and gain an insight into your chosen profession.

    Previous BSc Management students have completed work placements at Boeing, Bentley, Deloitte, L'Oréal, Porsche and Unilever amongst others.

    Course content for year 4

    In your final year, you will choose at least 60 credits of final year options from your chosen specialist area. You will then select an additional 60 credits of optional course units to bring your total to 120 credits.

    If you decide to opt for the BSc (Hons) Management without specialising you are able to choose from most course units within the management portfolio and will select a total of 120 credits of optional course units.

    Course units for year 4

    The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

    TitleCodeCredit ratingMandatory/optional
    Contemporary Issues in Financial Reporting and Regulation BMAN30030 20 Optional
    International Finance BMAN30060 20 Optional
    Share Prices and Accounting Information BMAN30071 10 Optional
    Financial Derivatives BMAN30091 10 Optional
    Advanced Corporate Finance BMAN30111 20 Optional
    Accountability and Auditing BMAN30131 10 Optional
    Consultancy Project BMAN30180 40 Optional
    Corporate Governance in Context BMAN30211 10 Optional
    Financial Engineering BMAN30242 10 Optional
    Corporate Contracting and Managerial Behaviour BMAN30702 10 Optional
    Advanced Management Accounting BMAN31040 20 Optional
    Business Decision Analytics BMAN31152 20 Optional
    Marketing Strategy BMAN31302 20 Optional
    Services Marketing Management BMAN31312 20 Optional
    Retail Marketing BMAN31461 20 Optional
    Dissertation BMAN31500 40 Optional
    Marketing and Society BMAN31621 20 Optional
    Organisational Change and Transformation in the 21st Century BMAN31631 20 Optional
    Equality and Fairness at Work BMAN31652 20 Optional
    Exploring Management in Practice BMAN31681 20 Optional
    Advanced Strategic Management BMAN31731 20 Optional
    Wicked Problems: Clumsy Solutions - Leadership in Healthcare BMAN31762 20 Optional
    Financial Market Microstructure BMAN31792 10 Optional
    Comparative Industrial Relations BMAN31871 20 Optional
    Economic Analysis II: Corporate Development, Growth and Strategy BMAN31881 20 Optional
    Human Resource Strategy and Practice BMAN31901 20 Optional
    Innovation and Markets BMAN31911 20 Optional
    Leadership and Success at Work BMAN31921 20 Optional
    Sustainable Business In Society BMAN31942 20 Optional
    Digital Economy: Platforms, AI and The Business BMAN31952 20 Optional
    Employment Law BMAN31962 20 Optional
    Entrepreneurship and New Business Venturing BMAN31972 20 Optional
    International and Comparative Human Resource Management BMAN31982 20 Optional
    International Competitiveness and Innovation BMAN31992 20 Optional
    Global Management, People and the Digital Divide BMAN32062 20 Optional
    Advanced International Business BMAN32071 20 Optional
    Applied Practical Investing BMAN32082 10 Optional
    Supply Chain Management: Logistics and Purchasing BMAN32151 20 Optional
    Leadership of Learning - with Teaching Placement UCIL20001 10 Optional
    Leadership in Action Unit UCIL20022 10 Optional
    Leadership in Action Online Unit UCIL20031 10 Optional
    Leadership in Action Online Unit UCIL20032 10 Optional
    Crisis of Nature: Issues in Environmental History UCIL20092 10 Optional
    Understanding Mental Health UCIL20112 10 Optional
    AI: robot overlord, replacement, or colleague? UCIL20122 10 Optional
    Trust and Security in a Digital World: From Fake News to Cyber Criminals UCIL20132 10 Optional
    From Antarctica to Outer Space: Surviving and Thriving in Extremes UCIL20142 10 Optional
    Are We Alone? The Search for Extraterrestrial Life UCIL20211 10 Optional
    Information Visions: Past, Present and Future UCIL20282 10 Optional
    Creating a Sustainable World: 21st Century Challenges and the Sustainable Development Goals UCIL20311 10 Optional
    From Cholera to COVID-19: A Global History of Epidemics UCIL20331 10 Optional
    Current Topics in Biology UCIL20882 10 Optional
    Leadership of Learning - with Teaching Placement UCIL21002 10 Optional
    Communicating with Confidence UCIL21301 10 Optional
    Communicating with Confidence UCIL21302 10 Optional
    Developing an Entrepreneurial Mindset UCIL21331 10 Optional
    Equality, Diversity and Inclusion: Your Role in Shaping a Fairer World UCIL22302 10 Optional
    Entrepreneur: Innovator and Risk-Taker UCIL24002 10 Optional
    Digital Society: Your Place in a Networked World UCIL26002 10 Optional
    The Global Journey Towards Health for All: Health, Development and People UCIL30232 10 Optional
    Madness and Society in the Modern Age UCIL30832 10 Optional
    The Nuclear Age: Global Nuclear Threats from Hiroshima to Today UCIL31212 10 Optional
    From Sherlock Holmes to CSI UCIL32011 10 Optional
    Climate Change and Society UCIL33201 10 Optional
    Displaying 10 of 64 course units for year 4

    Scholarships and bursaries

    The Manchester Bursary is available to UK students registered on an undergraduate degree course at Alliance MBS who have had a full financial assessment carried out by Student Finance England. 

    In addition, Alliance MBS will award a range of Social Responsibility Scholarships to UK/EU and international students. These awards are worth £2,000 per year across three years of study. You must achieve AAA at A-level (or equivalent) and be able to demonstrate a significant contribution and commitment to social responsibility. The School will also award a number of International Stellar Scholarships to international students achieving AAA at A-level (or equivalent). Additional eligibility criteria apply - please see our scholarship pages for full details.

    What our students say

    'I particularly enjoyed Foundations and Applications of Marketing and Retail Marketing. Our lecturer came up with practical projects, exploring the retail industry while observing shoppers or comparing outlets - we observed the theory we had learned in action. She took seminar groups around the city and showed how different parts of Manchester are marketed, backing up the tour with theory.' - Daria Savilova from Russia, Management graduate

    'The theoretical underpinning of the course prepared me to face real-life challenges at work. Within the marketing industry, particularly its digital aspects, it is a constant education. Nobody - despite their seniority or experience - stops learning. The industry is continually progressing and it is a constant battle to stay ahead of the game.' - Sarah-Jane Edwards graduated from BSc (Hons) Management (Marketing) in 2010 and gained a place on the prestigious Manchester Masters graduate programme

    More current students share their experience of studying BSc (Hons) Management on our YouTube channel

    Facilities

    John Rylands University Library is renowned as one of the most extensive libraries in the world. This is complemented by our specialist business and management Eddie Davies Library which provides a dedicated service to Alliance Manchester Business School undergraduates. There is increasing provision of information via various web-based services and much of your reading material will be available through e-journals. These and other standard computing services, such as access to the internet and word processing, are available through computer clusters across campus in departmental buildings, libraries and halls of residence. Many buildings in and around the campus are also equipped with free wifi access.

    Personal development plans

    PDPs are aimed at helping you develop awareness of generic transferable and subject-specific skills, improve independent learning and provide a record of your academic learning and achievement.

    Academic advisors

    All new Alliance Manchester Business School students are allocated an academic advisor who you will meet in regular sessions as part of a first-year course unit. Where possible, you will keep the same academic advisor throughout your time here. Your advisor will support you throughout your studies on matters of an academic nature, from providing feedback on a practice essay in preparation for your `formal' assessment at the end of each semester to discussing your PDP or writing you a reference. We also have a dedicated undergraduate assessment and student support centre within the School, who will be your first point of contact for any ill health or other personal problems which are affecting your work.

    Student mentoring

    We operate a peer mentoring scheme which aims to provide you with a second or final year 'mentor' to provide practical assistance with orientation and induction as well as advice and information on any aspect of student life.

    Disability support

    Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email:  dass@manchester.ac.uk