BSc Artificial Intelligence / Course details
Year of entry: 2021
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Course unit details:
New Product Development and Innovation
|Unit level||Level 2|
|Teaching period(s)||Semester 1|
|Offered by||Alliance Manchester Business School|
|Available as a free choice unit?||Yes|
*The Innovating Firm in its Environment
*The Nature of the Innovation Process
*Models of Innovation
*Organisation of R&D
*Innovation and Strategy
*Technological standards and rivalry
*Technology and Innovation Strategy tools
*The Innovative Organisation
Dependent courses: N/A
This course is concerned with the strategic management of developing and acquiring technology in the modern business organisation for the development of new products. The course deals with:
*The issues involved in managing product innovation and managing the medium-term and long-term development of technology in firms;
*The ways in which business strategies and technological competencies interact in the firm;
*Concepts and 'tools' needed to analyse firms innovation and technology strategies.
On completion of this course, students should:
*Understand the nature of innovation and innovation processes
*Understand the issues involved in managing new product innovation and the development of technology in firms and the ways in which business strategies and technological competencies interact;
*Appreciate the range of frameworks, and the strengths and weaknesses of them, that are used in analyses of the strategic management of technology.
*Have an appreciation of the concepts and "tools" needed to analyse firms' innovation and technology strategies
*Develop through practice the essential generic skills of: academic writing (including referencing); seminar presentation; group working; interactive group discussion; how to access business information and databases to identify material about firms' technology and other strategies, how to use this material, using research-based concepts, to analyse a firm's strategies of developing new products and technologies.
Teaching and learning methods
Methods of delivery: Lectures & Seminar
Lecture hours: 20 (2 hours per week, week 1- 11) 1 hour asynchronous and 1 hour synchronous in small groups.
Seminar hours: 4 (1 hour in week 7 to 10, following the 1 hour lecture)
Private study: 76
Total study hours: 100
Total study hours: 100 hours split between lectures, classes, self study and preparation for classes, coursework and examinations.
Informal Contact Methods
• Office Hours
• By appointment by email
1 x 2000 word individual essay (75%) and 1 group essay of 1000 to1200 max word (25%)
- Informal advice and discussion during a lecture, seminar, workshop or lab.
- Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.
- Specific course related feedback sessions.
- Written and/or verbal comments on assessed or non-assessed coursework.
- Written and/or verbal comments after students have given a group or individual presentation.
- Generic feedback posted on Blackboard regarding overall examination performance.
Tidd, J. and Bessant, J., Managing Innovation: Integrating Technological, Market and Organisational Change, Wiley, Sixth Edition, 2018.
|Scheduled activity hours|
|Independent study hours|
|Silvia Massini||Unit coordinator|
Programme Restrictions: Available as a free choice option to students who have received prior agreement from their registering School. Not available to BSc in Management/Management (Specialism), IMABS, IM and ITMB.
BMAN20821 is available to study abroad and exchange students admitted through the University of Manchester’s International Programmes Office.
For Academic Year 2021/22
Updated: March 2021
Approved by: March UG Committee