BA Management, Leadership and Leisure

Year of entry: 2022

Course unit details:
Sports Business

Course unit fact file
Unit code EDUC20332
Credit rating 20
Unit level Level 2
Teaching period(s) Semester 2
Offered by Education
Available as a free choice unit? Yes



  • The unit explores the changing nature of the relationship between professional sport and society through the study of a number of topics including:-
  • The commercialisation of professional sport
  • Sports demand and consumption patterns
  • Marketing and sponsorship
  • The role of the media
  • The labour market
  • Sports governance
  • Competitive strategy for sports organizations

 A multidisciplinary approach to the subject is adopted by reference to the following disciplines:-

  • Economics
  • Finance
  • Law
  • Marketing
  • Management
  • Sociology
  • Strategy


  • To introduce students to the main characteristics of the modern sports business
  • To examine the changing nature of the relationship between professional sport and society
  • To explore some of the challenges faced by management in contemporary sports organizations

Learning outcomes

Category of outcome

Upon completion of the unit, students should be able to:

Knowledge and understanding
  • An appreciation of the subject from a number of different perspectives
  • A critical understanding of the relevant academic theories and research in the area
  • The ability to identify and evaluate sources of information for research and analysis of developments in the sector
Intellectual skills
  • Be able to collect and critically evaluate information from a range of sources
Practical skills
  • Be able to deploy developing research, presentation and report writing skills
Transferable skills and personal qualities
  • The ability to undertake research based on a case study approach


Teaching and learning methods

up to 10 x 2 hours lectures/seminars supported by individual or group tutorials

Assessment methods

Assessment task Word Length or Equivalent Weighting within unit
One assignment 3,000 words 100%


Feedback methods

Online via Blackboard

Recommended reading


Andreff, W. & Szymanski, S. (2009) Handbook on the Economics of Sport, Edward Elgar

Beech, J. & Chadwick, S. (2013), The Business of Sports Management, Pearson

Beech, J. & Chadwick, S. (2007), The Marketing of Sport, Prentice Hall

Crawford, G. (2004), Consuming Sport: Fans, Sport & Culture, Routledge

Horne, J. (2006) Sport in Consumer Culture, Palgrave Macmillan

Mason, T. (1988) Sport in Britain, Faber

Sandy, R. ,Sloane, P.J. & Rosentraub, M.S. The Economics of Sport: An International Perspective, Palgrave Macmillan






Study hours

Scheduled activity hours
Lectures 30
Independent study hours
Independent study 170

Teaching staff

Staff member Role
Claire O'Neill Unit coordinator

Additional notes

Activity Hours Allocated
Staff/Student Contact  
Tutorials To be negotiated between student and tutor
Private Study To be negotiated between student and tutor
Directed Reading To be negotiated between student and tutor
Assignment Preparation To be negotiated between student and tutor
Total Hours To be negotiated between student and tutor


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