BA Management, Leadership and Leisure

Year of entry: 2022

Course unit details:
Research Methods - Quantitative and Qualitative Methods

Course unit fact file
Unit code EDUC20650
Credit rating 20
Unit level Level 2
Teaching period(s) Full year
Offered by Education
Available as a free choice unit? No



  • Problem recognition and justification
  • Conducting a review of literature for the purpose of research
  • Understanding and choosing research methods and methodology (qualitative and quantitative tools)
  • Collection primary data – Sample, Ethics, Pilot study
  • Analysing data sets
  • Presentation of descriptive and inferential statistics for analysis
  • Presentation of quantitative data using a range of graphical methods
  • Presentation and analysis of qualitative data
  • Writing up results and presenting research findings



  • To fully appreciate and follow the research process
  • To provide experience of conducting empirical research, in particular, survey design and analysis.
  • To build on the knowledge gained in Research Methods at Level 1 

Learning outcomes


Category of outcome

Upon completion of the unit, students should be able to:

Knowledge and understanding
  • Conduct a critical literature review
  • Design an appropriate methodology
  • Conduct and interpret statistical analysis
  • Appreciate issues around research ethics, along with validity and reliability
  • Produce a professional research report
Intellectual skills
  • Critique established work, based in academia and industry
  • Undertake suitable statistical analysis
Practical skills
  • Design and administer research tools
  • Present quantitative and qualitative data and analyse data generation results using thematic and statistical techniques
  • Achieve ethical approval for research study
Transferable skills and personal qualities
  • Critical review of literature
  • Familiarity with use of SPSS software package for statistical analysis
  • Report writing

Teaching and learning methods

up to 24 x 2 hour lectures/seminars supported by individual or group tutorials

Assessment methods

Assessment task Word Length or Equivalent Weighting within unit
Assignment part 1

1500 (for literature review only)

Assignment part 2

3500 (for data analysis, conclusions, and executive summary only)



Feedback methods

Online via Blackboard

Recommended reading


  • Bryman, A. (2008) Social research methods, Oxford ; New York : Oxford University Press
  • Field, A. (2009). Discovering Statistics using SPSS (2nd Ed). London: Sage
  • Maycut, P and Moorehouse, R (1994) 'Beginning Qualitative Research'. London: Falmer Press
  • Smith, M. (2010) Research methods in Sport. Learning Matters Ltd 
  • Thomas, J.R., Nelson, J.K , and Silverman, S. (2005) Research methods in Physical Activity. 5th edition. Human Kinetics.
  • Bell, J. (2005). Doing Your Research Project. Milton Keynes, Open University Press.
  • Finn, M., Elliott-White, M. and Walton, M. (2000) Tourism and Leisure Research Methods, Harlow: Longman
  • Saunders, M., Lewis, P. & Thornhill, A. (2007), Research Methods for Business Students, Pearson Education.
  • Robson, C. (2002). Real World Research. Oxford, Blackwell.
  • Veal, A. (2006). Research Methods for Leisure and Tourism. Harlow, Longman/ILAM.

Study hours

Scheduled activity hours
Lectures 24
Independent study hours
Independent study 176

Teaching staff

Staff member Role
Tamsin Linehan-Mccaldin Unit coordinator

Additional notes



Hours Allocated

Staff/Student Contact


Private Study


Directed Reading


Assignment Preparation


Total Hours




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