BA Management, Leadership and Leisure

Year of entry: 2022

Course unit details:
Strategic Management

Course unit fact file
Unit code EDUC30211
Credit rating 10
Unit level Level 3
Teaching period(s) Semester 1
Offered by Education
Available as a free choice unit? Yes



This course extends management processes dealt with in years one and two by focusing on strategic decision making in both the private and public sectors.

Areas include:-

  • Strategic Analysis: analysing the strategic environment
  • Strategic Analysis: mission, objectives and ethics
  • Business Strategy
  • Organisational structure, style and people
  • Corporate Strategy
  • Strategic Management of change
  • Strategic Leadership



  • To complement Financial Management, Human Resource Management, Business Economics, Marketing  (Years 1 and 2) by studying the theories and practises that underpin strategic decision making in Leisure industries
  • To present case studies to improve the students' understanding of strategic decision making
  • To examine the relationship between strategic decision making and change
  • To assist the student in making choices about research projects and their career development

Learning outcomes


Knowledge and understanding

  • The ability to critically examine how current knowledge and understanding of management theory and practise relates to the strategic management of organisations in Leisure Industries.
  • The ability to analyse, evaluate and assess strategic decision making in leisure organisations
  • The ability to identify, select and apply appropriate management strategy to improve organisational efficiency
  • The ability to apply theories and practises to assess the performance of the individual and the organisation
  • The ability to recognise and explain the relationship between strategic decision making and change in organisations

Intellectual skills

  • Apply theoretical and conceptual knowledge about strategic management to a practical leisure environment

Practical skills

  • Opportunity to discuss the application of conceptual and theoretical issues within the leisure services

Transferable skills and personal qualities

  • Research
  • Conceptual and analytical
  • Presentation
  • Communication


Teaching and learning methods

up to 12 x 2 hour lectures/seminars supported by individual or group tutorials

Assessment methods

Assessment task

Word Length or Equivalent

Weighting within unit


2.5 hours



Feedback methods

Online via Blackboard

Recommended reading


Lynch, R [2018] Strategic Management, 8th Edition, Pearson.



Gamble, J. (2018) Essentials of Strategic Management: The quest for competitive advantage. 6th ed. McGraw-Hill.


Spender, J.C. (2015) Business Strategy: Managing uncertainty, Opportunity and Enterprise.  Oxford University Press.



Williamson, Jenkins, Cooke and Moreton [2011] Strategic Management and Business Analysis. Elsevier.


Johnson, G., Scholes, K., Wittington, R. (2017) Fundamentals of Strategy 4th ed. Pearson.



Griffin, R.W., and Pustay, M. (2014) International Business. Pearson.



Kelly, P. (2009) International Business Management. Andover: Cengage Learning.









Study hours

Scheduled activity hours
Lectures 24
Independent study hours
Independent study 76

Teaching staff

Staff member Role
Martyn Edwards Unit coordinator

Additional notes

Activity Hours Allocated
Staff/Student Contact 24 hours
On-line Tutorials To be negotiated between student and tutor
Private Study To be negotiated between student and tutor
Directed Reading To be negotiated between student and tutor
Assessment  Preparation To be negotiated between student and tutor
Total Hours 200


Return to course details