Course unit details:
Event Feasibility
| Unit code | EDUC10682 |
|---|---|
| Credit rating | 10 |
| Unit level | Level 4 |
| Teaching period(s) | Semester 2 |
| Offered by | Education |
| Available as a free choice unit? | Yes |
Overview
The course unit will introduce the following content areas:
As every event is created for a client and within a specific location the feasibility study is the first and most important step to take. This module requires you to individually create a feasibility report for a new event and present your findings to a group of event professionals.
Aims
This unit aims to:
- Develop your understanding of event typologies
- Examine feasibility studies on events
- Understand the key production areas for creating a feasible event plan
- Understand the stakeholders implicit in creating a live event
- Produce an appropriate feasibility report and present your findings to a group of event professionals
Learning outcomes
| Knowledge and understanding | · Understand the different types of events and what production functions each one requires |
| Intellectual skills | · Examination and reflection on the production elements within events · Critical thinking within the typologies of events and the requirements needed and available for a specific event function |
| Practical skills | · Site visits and marking out areas of functions within events · Writing event feasibility reports |
| Transferable skills and personal qualities | · Communication with a variety of clients and stakeholders, · Written skills for business, · Analysis of Events Management texts, · Presentation skills. |
Teaching and learning methods
Students will be taught in class and be supported by Blackboard.
Assessment methods
| Assessment task | Length | Feedback | Weighting |
| Individual written assignment | 2,500 words | 15 working days from submission | 100% |
Feedback methods
Online via Blackboard
Recommended reading
| Allen, J. (2009) Event Planning: the ultimate guide to successful meetings, fund-raising galas, conferences, conventions, incentives and other special events, (2nd ed.), Canada: Wiley & Sons. Shone, A., and Parry, B., (2010) Successful Event Management: A Practical Handbook, 3rd Edition, Cengage Learning, London pg 77-93 O, Toole, W. (2010) Events Feasibility and Development: From Strategy to Operations, London: Butterworth-Heinemann |
Study hours
| Scheduled activity hours | |
|---|---|
| Lectures | 12 |
| Tutorials | 2 |
| Independent study hours | |
|---|---|
| Independent study | 86 |
Teaching staff
| Staff member | Role |
|---|---|
| Boran Li | Unit coordinator |
Additional notes
| Activity | Hours Allocated |
| Staff/Student Contact | 12 |
| Tutorials | 2 |
| Private Study | 54 |
| Directed Reading | 24 |
| Assignment Preparation | 10 |
| Total Hours | 100 |