BA Management, Leadership and Leisure / Course details

Year of entry: 2022

Course unit details:
Event Feasibility

Course unit fact file
Unit code EDUC10682
Credit rating 10
Unit level Level 4
Teaching period(s) Semester 2
Offered by Education
Available as a free choice unit? Yes

Overview

The course unit will introduce the following content areas:

As every event is created for a client and within a specific location the feasibility study is the first and most important step to take. This module requires you to individually create a feasibility report for a new event and present your findings to a group of event professionals.

Aims

This unit aims to:

  • Develop your understanding of event typologies
  • Examine feasibility studies on events
  • Understand the key production areas for creating a feasible event plan
  • Understand the stakeholders implicit in creating a live event
  • Produce an appropriate feasibility report and present your findings to a group of event professionals

Learning outcomes

Knowledge and understanding

·         Understand the different types of events and what production functions each one requires

Intellectual skills

·         Examination and reflection on the production elements within events

·         Critical thinking within the typologies of events and the requirements needed and available for a specific event function

Practical skills

·         Site visits and marking out areas of functions within events

·         Writing event feasibility reports

Transferable skills and personal qualities

·         Communication with a variety of clients and stakeholders,

·         Written skills for business,

·         Analysis of Events Management texts,

·         Presentation skills.

 

Teaching and learning methods

Students will be taught in class and be supported by Blackboard.

Assessment methods

Assessment task Length Feedback Weighting
Individual written assignment 2,500 words 15 working days from submission 100%

 

Feedback methods

Online via Blackboard

Recommended reading

Allen, J. (2009) Event Planning: the ultimate guide to successful meetings, fund-raising galas, conferences, conventions, incentives and other special events, (2nd ed.), Canada: Wiley & Sons.

Shone, A., and Parry, B., (2010) Successful Event Management: A Practical Handbook, 3rd Edition, Cengage Learning, London pg 77-93

O, Toole, W. (2010) Events Feasibility and Development: From Strategy to Operations, London: Butterworth-Heinemann

 

Study hours

Scheduled activity hours
Lectures 12
Tutorials 2
Independent study hours
Independent study 86

Teaching staff

Staff member Role
Boran Li Unit coordinator

Additional notes

Activity Hours Allocated
Staff/Student Contact 12
Tutorials 2
Private Study 54
Directed Reading 24
Assignment Preparation 10
Total Hours 100

 

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