BA Management, Leadership and Leisure / Course details
Year of entry: 2022
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Course unit details:
Research Methods - Quantitative and Qualitative Methods
|Unit level||Level 2|
|Teaching period(s)||Full year|
|Available as a free choice unit?||No|
- Problem recognition and justification
- Conducting a review of literature for the purpose of research
- Understanding and choosing research methods and methodology (qualitative and quantitative tools)
- Collection primary data – Sample, Ethics, Pilot study
- Analysing data sets
- Presentation of descriptive and inferential statistics for analysis
- Presentation of quantitative data using a range of graphical methods
- Presentation and analysis of qualitative data
- Writing up results and presenting research findings
- To fully appreciate and follow the research process
- To provide experience of conducting empirical research, in particular, survey design and analysis.
- To build on the knowledge gained in Research Methods at Level 1
|Category of outcome|| |
Upon completion of the unit, students should be able to:
|Knowledge and understanding|| |
|Intellectual skills|| |
|Practical skills|| |
|Transferable skills and personal qualities|| |
Teaching and learning methods
up to 24 x 2 hour lectures/seminars supported by individual or group tutorials
|Assessment task||Word Length or Equivalent||Weighting within unit|
|Assignment part 1|| |
1500 (for literature review only)
|Assignment part 2|| |
3500 (for data analysis, conclusions, and executive summary only)
Online via Blackboard
- Bryman, A. (2008) Social research methods, Oxford ; New York : Oxford University Press
- Field, A. (2009). Discovering Statistics using SPSS (2nd Ed). London: Sage
- Maycut, P and Moorehouse, R (1994) 'Beginning Qualitative Research'. London: Falmer Press
- Smith, M. (2010) Research methods in Sport. Learning Matters Ltd
- Thomas, J.R., Nelson, J.K , and Silverman, S. (2005) Research methods in Physical Activity. 5th edition. Human Kinetics.
- Bell, J. (2005). Doing Your Research Project. Milton Keynes, Open University Press.
- Finn, M., Elliott-White, M. and Walton, M. (2000) Tourism and Leisure Research Methods, Harlow: Longman
- Saunders, M., Lewis, P. & Thornhill, A. (2007), Research Methods for Business Students, Pearson Education.
- Robson, C. (2002). Real World Research. Oxford, Blackwell.
- Veal, A. (2006). Research Methods for Leisure and Tourism. Harlow, Longman/ILAM.
|Scheduled activity hours|
|Independent study hours|
|Tamsin Linehan-Mccaldin||Unit coordinator|