BSc Anatomical Sciences with Entrepreneurship

Year of entry: 2022

Course unit details:
Enterprise in Healthcare

Course unit fact file
Unit code MCEL30082
Credit rating 20
Unit level Level 3
Teaching period(s) Semester 2
Offered by Alliance Manchester Business School
Available as a free choice unit? Yes


This unit is about the significance of being enterprising to improve our healthcare systems. Current drivers for change in healthcare arise from changes in patients’ expectations, equitable healthcare, efficient management of resources, public health policy and advances in science and technology. The unit will focus on developing an understanding of how innovation works in the health sector and draw on best practices globally It will consider how enterprise skills and innovation can be applied to key aspects of healthcare such as diagnostics technology and preventative healthcare, patient engagement and outcomes, access to medicines and affordable healthcare, social innovation and community engagement and health policy. Up to date cases and lectures by guest speakers from industry and academia will form part of the delivery of the unit.



The course aims to equip students with enterprise and innovation skills and an understanding of innovation, and apply them to drive improvements in innovation and enterprise skills in the healthcare context.


Introducing enterprise and innovation skills and concepts – design thinking, lean thinking

Role of government in healthcare innovation – public health, regulation

Social innovation in healthcare – nutrition, equity, access, affordability

New efficient healthcare models – frugal, hybrid

Adoption of new healthcare technologies and innovation – data driven, devices, smart hospitals

Teaching and learning methods

The unit will be delivered as a series of lectures with case studies and in- class activities (workshop format) for students to work on both alone and in small informal groups.

Guest speakers, both from industry and academia, will provide expert perspectives on particular aspects of healthcare enterprise and innovation.

The lectures will be supported by Blackboard including lecture notes, case studies, and resource web links.

Knowledge and understanding

A1: Demonstrate a knowledge of contemporaryenterprise and innovation concepts and theories such as lean, design and frugal thinking.

A2: Describe the processes by which innovations are introduced and managed in organisations

A3: Identify the current drivers of enterprise and innovation in the healthcare sector, including policy, technology and patient needs.

Intellectual skills

B1: Demonstrate the skill of critical thinking

B2: Synthesise and analyse information

B3: Evaluate the potential impact of enterprising behaviours and innovations in the healthcare sector

Practical skills

C1: Identify, collect, analyse and evaluate data

C2: Demonstrate presentation and communication skills

C3: Construct a business report to communicate research and analysis to colleagues

Transferable skills and personal qualities

D1: Demonstrate an ability to deal with the uncertainties

D2: Demonstrate an ability to identify and solve problems

D3: Employ critical reflection skills

D4: Develop written and oral presentation skills such as elevator pitches and business reports

Employability skills

Problem solving
The healthcare sector is undergoing considerable change. Today¿s healthcare professionals and organisations face economic pressure to reduce costs while improving care amidst a digital transformation that¿s changing how and when patients seek treatment. There¿s a constant pressure to find more efficient and effective ways to deliver healthcare, but improving quality enabled by technology and still holding the line on costs is challenging. Balancing those priorities requires more than just medical know-how or social skills.
Healthcare professionals also need commercial skills if they want to deliver a high-quality patient experience while still meeting government priorities and organisational goals. This unit will equip students with commercial skills that will help drive innovation and experimentation in delivering value added care. Social Responsibility The current ways in which new healthcare technologies and models are being financed, developed and brought to market render health care systems increasingly inequitable and unsustainable.

Assessment methods


Proposal pitch (90 second elevator pitch) 0%


Main project report (3000 words) 45%

Presentation on main project (10 minutes) 30%

Systems mapping of a regional health care system (Visual Systems Map + 750 words narrative) 25%

Feedback methods

Formative feedback is available to you through the following means

•      Attending lectures, joining discussions about case studies and doing short work tasks set within the lecture session.

•      Your lecturer will reply to brief individual questions at the end of each lecture session, if there are a few minutes to spare.

•      Your lecturer will provide brief replies to your e-mailed enquiry.

•      Your lecturer may feedback messages to the whole class via Blackboard if the point that you have raised could be of benefit to the whole class.

Summative work is any course assessment and exams that contribute to the final mark for the unit.

Summative feedback for assignments is on Blackboard.

You may e-mail the lecturer to ask for further feedback and they might raise the point in the next lecture, reply to you or invite you to attend a brief one to one feedback meeting.

Recommended reading

Kearney, C., 2022. Leading Innovation and Entrepreneurship in Healthcare: A Global Perspective. Edward Elgar Publishing.

Nusem, E., Straker, K. and Wrigley, C., 2020. Design innovation for health and medicine. Singapore: Palgrave Macmillan.

Reis, E., 2011. The lean startup. New York: Crown Business, 27, pp.2016-2020.

Govindarajan, V. and Ramamurti, R., 2018. Reverse Innovation in Health Care: How to Make Value-Based Delivery Work. Harvard Business Press.

NESTA health resources:

Social Innovation in health initiative:

Innovations in Healthcare:

Topol, E., 2015. The patient will see you now: the future of medicine is in your hands. Basic Books.


Study hours

Scheduled activity hours
Lectures 24
Independent study hours
Independent study 176

Teaching staff

Staff member Role
Suneel Kunamaneni Unit coordinator

Additional notes

Available as an optional unit to undergraduate programmes at the University of Manchester.

For Academic Year 2022/23

Updated: March 2022

Approved by: March UG Committee

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