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How Important is the Brand Name of an Established Product to Consumers?
Griff Round and Stuart Roper
In: Academy of Marketing Brand, Corporate Identity and Reputation SIG; Oxford. 2011.
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Conference title:
Academy of Marketing Brand, Corporate Identity and Reputation SIG
Conference venue:
Oxford
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Manchester eScholar ID:
uk-ac-man-scw:130088
Created by:
Roper, Stuart
Created:
7th September, 2011, 12:59:01
Last modified by:
Roper, Stuart
Last modified:
5th January, 2016, 19:09:43