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An Investigation of the Image Congruence of Global Consumer Brands and Consumers’ Self-image: A Cross-cultural Perspective
Li, L., Sanghavi, N. and De Mattos, C
In: 12th International Conference on Global Business and Economic Development (SGBED); 21 Jul 2011-23 Jul 2011; Singapore. 2011. p. 1366-1375.
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Bibliographic metadata
Type of resource:
Content type:
Type of conference contribution:
Conference contribution title:
Publication date:
Author(s) list:
Conference title:
12th International Conference on Global Business and Economic Development (SGBED)
Conference venue:
Singapore
Conference start date:
2011-07-21
Conference end date:
2011-07-23
Proceedings start page:
1366
Proceedings end page:
1375
Proceedings pagination:
1366-1375
Contribution total pages:
10
Institutional metadata
University researcher(s):
Academic department(s):
Record metadata
Manchester eScholar ID:
uk-ac-man-scw:130543
Created by:
De Mattos, Claudio
Created:
14th September, 2011, 11:45:14
Last modified by:
De Mattos, Claudio
Last modified:
21st July, 2014, 14:36:21