Prof Helen Perks - personal details
Role: Professor of Marketing and Product Innovation
Professor Perks has ten years international marketing and consultancy experience with Olivetti (Italy), Acorn Computers (Cambridge), European Commission (Brussels) and PA Consultants (London). She was appointed to an academic position in 1991 with the University of Salford, where she was Director of the full-time MBA and part-time MSc in Marketing for a number of years. Helen has a PhD from Lancaster University. Helen joined Manchester Business School in February 2002. She supervises PhD and DBA students. She is Director of the Centre for Transformative Business Research.
Prof. Perks is Associate Editor of Journal of Product Innovation Management (JPIM - the leading 4* rated innovation journal), on the editorial board of Industrial Marketing Management (IMM) and International Marketing Review. She regularly publishes in top management journals including JPIM, IMM, R&D Management, International Small Business Journal, Services Industries Journal, the International Journal of Innovation Management., Creativity and Innovation Management, Journal of Services Marketing and has over 300 citations from such work. She was co-editor of a special issue of the International Marketing Review on global NPD. She is a member of the EIASM International Product Development Management (IPDM) Conference Board and was conference Chair in June 2012 (hosted at MBS and attracting delegates from 28 countries). She regularly presents, reviews papers and chairs sessions for the Product Development Management Association (PDMA) (USA), American Marketing Academy conference, IPDM conference, IMP (Industrial Marketing and Purchasing) Group conference, and British Academy of Management conferences
Prof. Perks undertakes external collaborative research with academic institutions throughout the world and with large organisations, such as the Corus Group, Jaguar/Land Rover, Astra Zeneca, Greater Manchester Police, as well as SMEs. She is chair of the PDMA UK and Ireland (affiliated to the US) and is on the academic committee of PDMA globally. She has attracted EPSRC and KTP funding to support her work. Helen has operated as a member of the steering group of the British Academy of Management (BAM) Special Interest Group on Inter-organisational Relations, supported by EPSRC funding, and was track chair of the BAM conference 2002.
Prof Perks enjoys hosting academic and industry-based seminars, inviting major scholars and industry speakers in the field, and is invited to give keynote addresses, seminar papers and lead workshops in the areas of product and service innovation and inter-organizational relations throughout Europe and the US.