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MSc Marketing / Overview

Year of entry: 2017

Degree awarded
MSc
Duration
12 months full-time.
Entry requirements

We normally look for a UK bachelor degree with first or upper second class honours, or the overseas equivalent in any discipline. 

When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. 

Full entry requirements

How to apply

Admissions update 

Please note that due to the high volume of applications received this year, this course is now closed to new applications for entry in September 2017.

The online application form for 2018 entry will go live on 25 September, and we will start to process applications from October 2017.

Apply online

NOTE: There is a non-refundable application fee of £60, which you can pay using our secure online payment facility . We cannot consider applications until you have paid the application fee.

Course options

Full-time Part-time Full-time distance learning Part-time distance learning
MSc Y N N N

Course description

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.  

The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.

We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers.  The expert pathways run alongside the current MSc Marketing.

MSc Marketing (Business to Business)

MSc Marketing (Consumer Behaviour)

MSc Marketing (International)

MSc Marketing (Retailing)

MSc Marketing (Services) 

The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area.  By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas.  We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing.

Open days

Postgraduate Open Day - Wednesday 22 November 2017

If you'd like to know more about what it's like to study in Manchester, then join us at our next Open Day on 22 November.

You'll have the opportunity to meet a careers advisor, admissions staff and current students and discover how our courses can boost your career prospects.  We'll be hosting an alumni panel who'll share their experience of studying at Alliance MBS with you and talk about what they've been doing since graduation.

Our Masters courses aren't just for business graduates - from business analytics to operations, and marketing to finance, we have 15 courses to choose from.

The event will be held in the Atrium, Alliance MBS East building (on the corner of Oxford Road and Booth Street East) - number 26 on the campus map.

You'll be able to register your interest in attending the event in September, and you'll receive more information about the schedule for the day.

Events round the world

We take part in many events in the UK, the EU and around the world, and we'd be delighted to meet you in your country .

If you plan to visit Manchester and and you are unable to attend the Open Day, you are welcome to organise a personal visit .

Fees

For entry in the academic year beginning September 2017, the tuition fees are as follows:

  • MSc (full-time)
    UK/EU students (per annum): £11,500
    International students (per annum): £20,500

The fees quoted above will be fully inclusive for the course tuition, administration and computational costs during your studies.

Refund Policy

Due to the competition for places and limited availability, our courses require a deposit of £1000 to cover non-recoverable costs and secure your place. The deposit will be deducted from your tuition fees when you register on the course.

The deposit is non-refundable, except in the following situations:

  • you fail to meet the conditions of your offer (see below for further information); and/or
  • you are refused a visa or entry clearance to enter the UK (proof must be submitted)

If an offer has been made specifying an English Language condition which you do not meet, the Admissions Team will require the official certificate of an English Language test taken after the date of offer as evidence that you have attempted to meet your offer conditions for a refund to be approved. The English Language test certificate provided with your application documents will not be accepted as proof that you have attempted to meet your offer conditions as such a certificate will predate the offer.

If an offer has been made specifying an academic condition, the Admissions Team will require the official university documentation showing that you have not met this academic condition from the institution at which you have studied, as evidence for a refund to be approved.

The Admissions Team reserves the right to refuse to refund of any deposit that does not meet with the requirements outlined above.

Scholarships/sponsorships

Contact us for further information on  scholarships available .

Contact details

Academic department
Alliance Manchester Business School
Contact name
Masters Admissions Office
Telephone
+44 (0)161 306 1339
Email
Website
http://www.mbs.ac.uk/masters/courses/marketing/
Academic department overview
Alliance Manchester Business School was established in 1965 as one of the UK's first two business schools. Today, we are the UK's largest campus-based business and management school, and 'Original Thinking Applied' is at the heart of everything we do. Find out more .

Courses in related subject areas

Use the links below to view lists of courses in related subject areas.

Regulated by HEFCE

The University of Manchester is regulated by the Higher Education Funding Council for England (HEFCE). HEFCE ensures we are accountable for the public funding we receive and oversees the quality of our education provision. To find out more about the regulator's role, visit the HEFCE website.

You can find regulations and policies relating to student life at The University of Manchester, including our Degree Regulations and Complaints Procedure, on our regulations website.