MSc Marketing / Overview
Year of entry: 2016
- Degree awarded
- 12 months full-time.
- Entry requirements
We normally look for a UK bachelor degree with first or upper second class honours, or the overseas equivalent in any discipline.
When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification.
- How to apply
NOTE: There is a non-refundable application fee of £60, which you can pay using our secure online payment facility . We cannot consider applications until you have paid the application fee.
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Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.
Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.
Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.
The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.
We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing.
MSc Marketing (Business to Business)
MSc Marketing (Consumer Behaviour)
MSc Marketing (International)
MSc Marketing (Retailing)
MSc Marketing (Services)
The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing.
Masters information sessions
We are hosting a series of informal information sessions for undergraduates who are thinking about pursuing a masters course at Alliance Manchester Business School.
Our Masters courses aren't just for business graduates - from business analytics to operations, and marketing to finance, we have 17 courses to choose from. Join us to meet a careers advisor, admissions staff and current students and discover how our courses can boost your career prospects.
Also, a number of graduates have the opportunity to progress directly onto the Full-time MBA programme as a Young Potential Leader - could you be one of them?
Choose from the following dates:
- Wednesday 17 February 2016, 12.00 - 1.30pm
- Wednesday 9 March 2016, 12.00 - 1.30pm
- Wednesday 13 April 2016, 12.00 - 1.30pm
- Wednesday 11 May 2016, 12.00 - 1.30pm
All events are held in the Atrium, Alliance MBS East building (on the corner of Oxford Road and Booth Street East) - number 26 on the campus map.
For further information and to register your interest in attending, please see the Alliance MBS website .
Events round the world
For entry in the academic year beginning September 2016, the tuition fees are as follows:
UK/EU students (per annum): £11,000
International students (per annum): £19,500
The fees quoted above will be fully inclusive for the course tuition, administration and computational costs during your studies.
Due to the competition for places and limited availability, our courses require a deposit of £1000 to cover non-recoverable costs and secure your place. The deposit will be deducted from your tuition fees when you register on the course.
The deposit is non-refundable, except in the following situations:
- you fail to meet the conditions of your offer (see below for further information); and/or
- you are refused a visa or entry clearance to enter the UK (proof must be submitted)
If an offer has been made specifying an English Language condition which you do not meet, the Admissions Team will require the official certificate of an English Language test taken after the date of offer as evidence that you have attempted to meet your offer conditions for a refund to be approved. The English Language test certificate provided with your application documents will not be accepted as proof that you have attempted to meet your offer conditions as such a certificate will predate the offer.
If an offer has been made specifying an academic condition, the Admissions Team will require the official university documentation showing that you have not met this academic condition from the institution at which you have studied, as evidence for a refund to be approved.
The Admissions Team reserves the right to refuse to refund of any deposit that does not meet with the requirements outlined above.
Contact us for further information on scholarships available .
- Alliance MBS Masters Scholarships for UK/EU/International students
- Alliance MBS Masters Scholarships for US residents
- Academic department
- Alliance Manchester Business School
- Contact name
- Masters Admissions Office
- +44 (0)161 306 1339
- Academic department overview
Alliance Manchester Business School was established in 1965 as one of the UK's first two business schools. Today, we are the UK's largest campus-based business and management school, and 'Original Thinking Applied' is at the heart of everything we do. Find out more .
Courses in related subject areas
Use the links below to view lists of courses in related subject areas.