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Marketing MSc

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Fact file

Degree awarded
12 months full-time.
Entry requirements

We normally look for a UK bachelor degree with first or upper second class honours, or the overseas equivalent in any discipline. 

When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. 

Full entry requirements

How to apply

Apply online

NOTE: There is a non-refundable application fee of £60, which you can pay using our secure online payment facility . We cannot consider applications until you have paid the application fee. 

Course options

Full-timePart-timeFull-time distance learningPart-time distance learning

Course description

Course module details  

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.  

The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.

We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers.  The expert pathways run alongside the current MSc Marketing.

MSc Marketing (Business to Business)

MSc Marketing (Consumer Behaviour)

MSc Marketing (International)

MSc Marketing (Retailing)

MSc Marketing (Services) 

The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area.  By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas.  We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing.

Open days

Postgraduate Open Day

Register now for our next postgraduate open day on Wednesday 25 November 2015 . The venue is the Atrium in Alliance MBS East (no.26 on the campus map, on the corner of Oxford Road and Booth Street East).

Registration starts from 2.30pm

- 3.00pm Welcome presentation, Masters alumni panel and taster lecture

- 4.00pm Meet academics, current students and admissions staff

- 4.00pm Opportunity to take a campus tour.

Events round the world

We take part in events both at home and around the world, and we'd be delighted to meet you in your country . If you are visiting Manchester, you are also welcome to organise a personal visit .


For entry in the academic year beginning September 2016, the tuition fees are as follows:

  • MSc (full-time)
    UK/EU students (per annum): £11,000
    International students (per annum): £19,500

The fees quoted above will be fully inclusive for the course tuition, administration and computational costs during your studies.

Refund Policy

Due to the competition for places and limited availability, our courses require a deposit of £1000 to cover non-recoverable costs and secure your place. The deposit will be deducted from your tuition fees when you register on the course.

The deposit is non-refundable, except in the following situations:

  • you fail to meet the conditions of your offer (see below for further information); and/or
  • you are refused a visa or entry clearance to enter the UK (proof must be submitted)

If an offer has been made specifying an English Language condition which you do not meet, the Admissions Team will require the official certificate of an English Language test taken after the date of offer as evidence that you have attempted to meet your offer conditions for a refund to be approved. The English Language test certificate provided with your application documents will not be accepted as proof that you have attempted to meet your offer conditions as such a certificate will predate the offer.

If an offer has been made specifying an academic condition, the Admissions Team will require the official university documentation showing that you have not met this academic condition from the institution at which you have studied, as evidence for a refund to be approved.

The Admissions Team reserves the right to refuse to refund of any deposit that does not meet with the requirements outlined above.


Contact us for further information on  scholarships available .

Contact details

Academic department
Alliance Manchester Business School
Contact name
Masters Admissions Office
+44 (0)161 306 1339
Academic department overview

We're ranked first in the UK for business research but world-class research alone is not enough. Our original thinking is applied for impact across business and management, government and communities. Find out more .

Courses in related subject areas

Use the links below to view lists of courses in related subject areas.