Website privacy notice

The University of Manchester is committed to looking after any information that is made available to us when you visit our websites in accordance with data protection law.

This notice outlines what categories of information we retain and how we use it. Our other privacy notices are also available from this website.

Personal data

You don’t have to create an account or provide us with any personal information to access University websites. However, we may ask for some personal details if you wish to access some of our services, for example:

  • to register for open days;
  • to order a publication such as a printed prospectus;
  • to subscribe to email marketing communications such as online newsletters;
  • to use online chat functionality.

The vast majority of the personal information we hold about you will be obtained via our websites’ forms or if you contact us by email.

Some of the personal data we store and process may include:

  • biographical information consisting of your name, title, birth date, age and gender;
  • your contact details including address, email address and phone number;
  • information about your time at the University;
  • your professional activities;
  • current interests and preferences;
  • records of communications sent to you by the University or received from you;
  • attendance at University events.

We may also collect and store bank card details. The University is PCI DSS compliant. We do not store credit/debit card details after authorisation and till receipts are always masked.

When you provide us with your contact details you may be asked whether you wish to receive any further communications from us.

We will ensure that all personal data you supply is held in accordance with data protection law. We do not sell or otherwise transfer personal data to any third parties unless you have consented to this or this is permitted by law.

Visits to University websites

When you visit any of the University websites the following information is received and stored by our web servers: anonymised details of your IP address, browser type and operating system; and the web pages you visited. This data is known as web server logs. We use this information strictly to analyse how the University websites are used by our visitors and we may archive this information in an anonymous form for historical records.


Our websites use ’cookies’ which are text files placed on your computer when you visit a site which help us understand how you use our websites. Cookies don’t collect personal data from your computer, only the data created by your browsing. Some cookies remain on your computer after you leave the website; these are called ‘persistent’ cookies. Others are deleted automatically when you close your browser and others simply expire. We use the following cookies on our websites:

Analytics cookies and advertising cookies set by Google Analytics

We may collect non-person-identifying information relating to your use of our sites via Google Analytics technology. This may include: which pages you see; how long you stay; what you click on our pages; if you visit the website again; which country and city you are browsing from; etc. This data is collected for the purpose of monitoring and understanding the effectiveness of our websites. We also collect data relating to the demographics and interests of our users via Google Analytics and cookies set by Google advertising networks. This data is used in aggregated form to help improve the site and the University’s marketing efforts.

Facebook custom audience pixel

The Facebook pixel is a small piece of JavaScript code which provides a number of functions for the sending of application specific events and user-defined data to Facebook. We use the pixel in order to record information concerning the way in which visitors use our website. The pixel records and provides Facebook with information concerning the browser setting of the user, a hashed version of the Facebook ID (a string of numbers that doesn't personally identify individuals but does connect to a user Facebook profile) and the URL which is being visited.

Each Facebook user possesses a clear and device-independent Facebook ID, meaning it's possible to recognise the user on the social network and their interactions with the University's website. It's then possible to retarget website visitors for advertising purposes by means of Facebook adverts.

For example, the pixel allows the University to serve Facebook advertising to all users who have visited a specific page on its website during a set time period of up to 180 days. After 180 days, the user information is deleted. If the visitor accesses our website again after this period, user information will reset and be collected as stated above (browser setting, hashed version of Facebook ID and URL being visited). No personal information is disclosed to the University in relation to individual website visitors.

Further information concerning the pixel can be found in Facebook's Data Policy and Terms of Service. You can opt out from Facebook's pixel-based ads by following these opt-out instructions.

Xandr advertising cookies

Xandr provides an advertising technology that allows websites to generate revenue by showing advertisements to their users, and allows marketers and other advertisers to show advertisements to individuals online who may be interested in their products or services.

The Xandr platform uses cookies as listed on the Xandr cookie policy to store and receive identifiers and other information on computers, phones and other devices. By saving information in a cookie, websites can remember preferences or recognise browsers from one visit to another or from one website to another. Visitors can disable cookies at any time by updating their browser settings.

Working with MiQ, we use the Xandr platform on our website to collect various categories of data at the user level, including the following:

  • IP address, which helps us to understand the broad location of a user;
  • device ID (when users access websites on mobile devices);
  • latitude-longitude location data;
  • timestamp on accessing the website and the website URL;
  • enrichment data collected about users from third parties, such as Nielsen and Eyeota;
  • user interactions with the ad placed – we will know if a user clicks on it or the user's browser and operating system type. Sometimes advertisers may provide us with information on what users have previously purchased from them and when, in order to make our predictions more accurate.

Uses and purposes of this processing

Ad personalisation

The personal data collected is used by MiQ to personalise ads that the users see over time on other sites. MiQ will use the personal data collected to infer the user's interests and place ads that they believe may be of interest to the user.

Ad selection, reporting and delivery

MiQ collect information about what ads were shown, how often and when and where they were shown, and whether the user clicked on them and made a purchase. This information is used to measure the effectiveness of the ads presented.


MiQ collects information on web visitors' use of content in combination with previously collected information. MiQ uses this data to understand and report on their use of content to our advertising clients or for MiQ's internal quality assurance purposes.

Analytics cookies set by LinkedIn Insights Tag

We use LinkedIn Insights to collect and process metadata such as IP address information, timestamp, and events (eg page views) in order to produce and share aggregated insights that do not identify you. All data is encrypted. [Learn more about LinkedIn Website Demographics]. We may, through LinkedIn insights, use your data to generate statistics about our website visitors, their profession or industry, to calculate ad impressions served or clicked on, or to publish visitor demographics for a Service or demographic workforce insights. However, we are not able to view your IP address or identify you through these reports. The LinkedIn browser cookie is stored in a user's browser until a user deletes the cookie or the cookie expires (there's a rolling six-month expiration from the last time the user's browser loaded the Insight Tag). You can view LinkedIn's cookie policy and details of how to remove their cookies. Users have full control to block or delete cookies.

SessionCam analytics tracking cookies

SessionCam is a session replay tool that the University uses to understand our website visitors' journeys and interactions with the website, allowing us to deliver a better user experience.

SessionCam uses both first- and third-party cookies to record sessions and generate aggregated insights that do not identify you as an individual. Cookies are set to expire one year after visitors leave the website.

Visitors can disable cookies at any time by updating their browser settings.

ResponseTap tracking cookies

ResponseTap is a phone call analytics service that the University uses to understand our website visitors' journeys to and interactions with the website, and phone calls made to the University. This insight enables the University to provide more targeted, relevant and timely content to our website visitors and thus deliver a better user experience.

The following cookies are used by ResonseTap.


The adiV cookie contains an identifier which is used by ResponseTap to track a visitor over time. This allows ResponseTap to show multiple visits made by a unique visitor from the same browser. This cookie is set to expire one year after the visitor leaves the website.


The adiVi cookie contains an identifier which is used by ResponseTap to help track a visitor's browsing path while they are on the website. This cookie is set to expire thirty minutes after the visitor leaves the website.


The adiLP cookie is used to help track visitors who have multiple tabs open in the same browser to prevent errors in tracking.


The adiS cookie contains a server session ID used by ResponseTap systems to ensure incoming requests are assigned to an appropriate internal server for processing. It expires around 30 minutes after the visitor leaves the website.

No personally identifiable information is collected via these cookies.

Visitors can disable the cookies at any time by updating their browser settings.


Unibuddy is a platform designed to allow you to speak to our student ambassadors. It allows you to ask them questions about student life at The University of Manchester and find out more about the course you'd like to take.

When you register to chat with one of our students, the data you provide is sent to Unibuddy and held in accordance with the Unibuddy privacy policy before being shared with us.

The following information is accessible by us:

  • First name, last name, email, the degree and level of study you are interested in, and your country of origin.
  • Conversation history when interacting with prospective students, new entrants or ambassadors (as applicable).

We will only send you marketing communications if you opt in at the point of registering with Unibuddy.

Unibuddy uses analytics cookies as detailed below. These are set for all users of our website who visit pages containing Unibuddy functionality, whether users are registered with Unibuddy or not. No personally identifiable information is collected via these cookies.

Visitors can disable the cookies at any time by updating their browser settings.


Used to distinguish unique users behind a shared IP address and apply security settings on a per-client basis (set by Cloudflare content delivery network).


Used by Google Analytics to distinguish unique users by assigning a randomly generated number as a client identifier.


Used by Google Analytics to limit the collection of data on high traffic sites.


Used by Mixpanel analytics to distinguish unique users by assigning a randomly generated number as a client identifier, and to understand where website visitors have come from.


We use GeckoEngage to embed interactive forms and chat functionality on our webpages. The embedded forms enable users to sign up for events; the chat functionality enables users to ask us questions via the website.

When you submit your details via a web form or initiate a chat session, the data you provide is sent to GeckoEngage and held in accordance with the GeckoEngage privacy policy before being shared with us.

We'll only send you marketing communications if you opt in when submitting a web form or initiating a chat session.

GeckoEngage uses cookies as detailed below. These are set for all users of our website who visit pages containing GeckoEngage functionality, whether users subsequently complete a web form or initiate a chat session with us or not. No personally identifiable information is collected via these cookies.

Visitors can disable the cookies at any time by updating their browser settings.


The live chat widget uses a required cookie for making sure requests go to the same server on Amazon Web Services (AWS).


Used by Google Analytics to distinguish unique users by assigning a randomly generated number as a client identifier.


Used by Google Analytics to limit the collection of data on high traffic sites.

Advertising cookies set by AddThis sharing functionality

On certain parts of our websites we include social sharing functionality via an AddThis widget. AddThis collects non-personal information in the form of web analytics, which they share in aggregated form so that publishers can understand how users share their content and advertisers can better target their ads. For more information about AddThis cookies, and for details of how to opt out from targeted advertising, please use the links below:

Session cookies


Session cookies are set for the duration of the current browser session and are erased when you close your browser at the end of your session.

Session cookies are used by services on parts of our websites to remember details of your current browser session eg to keep track of items in a shopping basket.

Tracking cookies (social media)

Facebook, Twitter and YouTube

Tracking cookies (media)

Vimeo, Flickr, Issuu and YouTube

Tracking cookies (web satisfaction survey)

At certain times of the year we may ask users to complete our website feedback survey. As soon as a user opts to complete the survey, or tells us they don’t want to, the website will install a cookie on the user’s machine to remember this choice. This is to ensure that the survey is not presented to users who have already filled it in or who have told us they do not wish to.

How to delete and manage cookies in your browser

You can choose not to accept cookies and delete existing cookies on your computer or mobile device using your browser settings. Please use the links below to find out how to do this for your browser:

For browsers not listed here, please refer to the manufacturer's website.

Email marketing

We are keen to communicate our activities, institutional views, latest news and points of excellence with staff, stakeholders, students, alumni and supporters. We do this by providing information through a range of online and offline channels including publications, events, press releases, social media and email.

In order to do this we have a database that contains personal data collected by the University during the course of our relationship with our stakeholders, staff, students, and alumni. We aim to keep your data up to date and welcome any updates to your details or corrections to any inaccuracies you may wish to provide. In addition, when you provide your personal data to a University of Manchester Faculty, School or Department, you will receive further specific information from them informing you about the ways it will be used. 

We value our relationship with you and we use your personal data to personalise our communications, improve our services and ensure we work efficiently and effectively. If you are a member of the public subscribing to any of our email communications, and you have not previously purchased any products or services from the University, our legal basis to process your personal data will be your consent.

Members of University of staff, students, alumni or others that have a pre-existing relationship with the University may receive such communication on the basis of the University’s legitimate interests.

You can unsubscribe at any time by clicking the link provided in the specific communication, or by contacting the team providing the newsletter/communication.  

You have a right to request copies of the personal data held about you by the University. To make a request or to exercise any of your other data protection rights, please contact the Information Governance Office – read more about your rights.

Unless you have requested otherwise, your data is accessible to the University and its Schools, Faculties, Institutes, Centres, divisions, directorates and recognised alumni associations connected to the University. It is used and processed for a full range of communications and programmes involving academic and administrative departments. These include the following communications and marketing activities (by mail, email and telephone):

  • Sending University publications;
  • Promoting our services;
  • Notifying you of upcoming events;
  • Promoting discounts and opportunities.

Tools may be used to help us improve the effectiveness of our communications with you, including tracking whether the emails we send are opened and which links are clicked within a message.

Lastly, we use data to undertake analysis projects to ensure only effective and relevant communications are sent to you. A list of suppliers can be provided on request.

We utilise tools and resources to help us understand our stakeholders, staff, students, and alumni and gather information from publicly available resources (eg the electoral register, press, the charity register) to assess the capacity of these groups to support the University.


This privacy notice applies to all University websites that link to this page. Please note that some sites related to the University may collect and use data differently. These sites will have a local privacy notice explaining these practices. If the user leaves a University website and visits a website operated by a third party, The University of Manchester cannot be held responsible for the protection and privacy of any information that users provide when visiting such third-party websites. Accordingly, users should exercise caution and review the privacy statement applicable to the website in question.

Public Twitter data

The University of Manchester uses publicly available information, such as Twitter handles, URLs mentioned in tweets and hashtag usage, to target tweets promoting the University’s research to Twitter users who have indicated an interest in topics relevant to our research activities. This data is collected manually and through third-party analytics platforms that search for links and references to published research on Twitter.

Last updated: 11 November 2020