MSc International Fashion Retailing

Year of entry: 2023

Course unit details:
Strategic Retail Management

Course unit fact file
Unit code MATS61462
Credit rating 20
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Offered by Department of Materials
Available as a free choice unit? No


This unit explores the complexities of international fashion retail management.



The unit aims to:

Explore the physical and digital retail distribution channels, the increasing strategic options they offer and the key fashion buying practices and product management processes employed in international fashion retail organisations.

The unit counts for 20 credits.

Learning outcomes

A greater depth of the learning outcomes will be covered in the following sections:

  • Knowledge and understanding
  • Intellectual skills
  • Practical skills
  • Transferable skills and personal qualities

Teaching and learning methods

The unit provides an in-depth consideration of the contemporary retail sector and how retailers strategise for it. The unit opens with a general overview of the past, present and future of retailing by way of setting the scene and establishing a base-line for the unit. Subsequently, attention is given to dimensions such as technology, ethics, logistics and product management, place and space, and culture.

Knowledge and understanding

  • Evaluate in-depth and advanced resources pertaining to the theoretical and practical understanding of strategic retail management in an international context;
  • Demonstrate professional and academic responsibility, integrity and ethical considerations in an international context.

Intellectual skills

  • Demonstrate high levels of cognitive skills of critical thinking, analysis and synthesis in your consideration of strategic retail management;
  • Synthesise ideas and knowledge relating to fashion retail management, evaluate options and represent cohesive solutions to strategic retail management solutions.

Practical skills

  • Find, evaluate, synthesise and use information from a range of sources;
  • Express complex ideas and arguments coherently and convincingly in appropriate formats.

Transferable skills and personal qualities

  • Demonstrate global citizenship


Assessment methods

Method Weight
Written exam 30%
Written assignment (inc essay) 70%

Feedback methods

Feedback will be provided throughout the semester during student presentations, workshops and via blackboard.

Recommended reading

Students are not required to purchase any textbooks for this module, as there is no single textbook that covers everything. The following are recommended, but this is not an exhaustive list:

Aaker, D.A. (1991) Managing Brand Equity, Free Press.

David A. Aaker, D.A. (2002) Building Strong Brands, Simon & Schuster.

Baker, M., (2014) Marketing Strategy & Management Palgrave Macmillan Education  (Fifth edition)

Clark (2014) Fashion Merchandising: Principles and Practice, Red Globe Press

Dawson, J., Sparks, L. and Findlay, A. (2008) The Retailing Reader, Routledge, London.

Fernie, J., Fernie, S. and Moore, C. (2003) Principles of Retailing, Butterworth Heinemann, Oxford.

Fernie, and Grant (2019) Fashion Logistics, Kogan Page

Gilbert, D. (2003) Retail Marketing Management (2nd edition), Prentice Hall Financial Times, Harlow

Goworek, H. and McGoldrick, P. (2015) Retail Marketing Management: Principles and Practice, Pearson, Harlow.

Jackson, T., Shaw, D. (2006), The Fashion Handbook, Routledge

Johnson, G, Whittington, R. and Scholes, K (2010) Exploring Strategy (9th Edition), Financial Times Prentice Hall, Harlow

J Kapferer, J-N. (2008) The New Strategic Brand Management

Teaching staff

Staff member Role
Joanne Conlon Unit coordinator

Return to course details