MSc International Fashion Retailing
Year of entry: 2023
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Course unit details:
Strategic Retail Management
|Unit level||FHEQ level 7 – master's degree or fourth year of an integrated master's degree|
|Teaching period(s)||Semester 2|
|Offered by||Department of Materials|
|Available as a free choice unit?||No|
This unit explores the complexities of international fashion retail management.
The unit aims to:
Explore the physical and digital retail distribution channels, the increasing strategic options they offer and the key fashion buying practices and product management processes employed in international fashion retail organisations.
The unit counts for 20 credits.
A greater depth of the learning outcomes will be covered in the following sections:
- Knowledge and understanding
- Intellectual skills
- Practical skills
- Transferable skills and personal qualities
Teaching and learning methods
The unit provides an in-depth consideration of the contemporary retail sector and how retailers strategise for it. The unit opens with a general overview of the past, present and future of retailing by way of setting the scene and establishing a base-line for the unit. Subsequently, attention is given to dimensions such as technology, ethics, logistics and product management, place and space, and culture.
Knowledge and understanding
- Evaluate in-depth and advanced resources pertaining to the theoretical and practical understanding of strategic retail management in an international context;
- Demonstrate professional and academic responsibility, integrity and ethical considerations in an international context.
- Demonstrate high levels of cognitive skills of critical thinking, analysis and synthesis in your consideration of strategic retail management;
- Synthesise ideas and knowledge relating to fashion retail management, evaluate options and represent cohesive solutions to strategic retail management solutions.
- Find, evaluate, synthesise and use information from a range of sources;
- Express complex ideas and arguments coherently and convincingly in appropriate formats.
Transferable skills and personal qualities
- Demonstrate global citizenship
|Written assignment (inc essay)||70%|
Feedback will be provided throughout the semester during student presentations, workshops and via blackboard.
Students are not required to purchase any textbooks for this module, as there is no single textbook that covers everything. The following are recommended, but this is not an exhaustive list:
Aaker, D.A. (1991) Managing Brand Equity, Free Press.
David A. Aaker, D.A. (2002) Building Strong Brands, Simon & Schuster.
Baker, M., (2014) Marketing Strategy & Management Palgrave Macmillan Education (Fifth edition)
Clark (2014) Fashion Merchandising: Principles and Practice, Red Globe Press
Dawson, J., Sparks, L. and Findlay, A. (2008) The Retailing Reader, Routledge, London.
Fernie, J., Fernie, S. and Moore, C. (2003) Principles of Retailing, Butterworth Heinemann, Oxford.
Fernie, and Grant (2019) Fashion Logistics, Kogan Page
Gilbert, D. (2003) Retail Marketing Management (2nd edition), Prentice Hall Financial Times, Harlow
Goworek, H. and McGoldrick, P. (2015) Retail Marketing Management: Principles and Practice, Pearson, Harlow.
Jackson, T., Shaw, D. (2006), The Fashion Handbook, Routledge
Johnson, G, Whittington, R. and Scholes, K (2010) Exploring Strategy (9th Edition), Financial Times Prentice Hall, Harlow
J Kapferer, J-N. (2008) The New Strategic Brand Management
|Joanne Conlon||Unit coordinator|