Master of Arts
MA Arts Management, Policy and Practice
Develop the knowledge and skills in management to drive cultural innovation and work effectively as an arts manager across the creative sector.
Due to high demand for this course, we operate a staged admissions process with multiple selection deadlines throughout the year, to maintain a fair and transparent approach.
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Fees and funding
Fees
For entry in the academic year beginning September 2027, the tuition fees are as follows:
-
MA (full-time)
UK students (per annum): £15,400
International, including EU, students (per annum): £31,400
The fees quoted above are fully inclusive of tuition, administration and computational costs.
Fees for entry are subject to yearly review. The University reserves the right to increase your tuition fee by up to 7% each year for courses lasting more than one year, including to reflect rising costs associated with delivering our educational and wider student experience. Postgraduate fees information .
Always contact the admissions team if you are unsure which fee applies to your qualification award and method of attendance.
International student CAS deposit
Self-funded international applicants are required to pay a deposit of £2500 towards their tuition fees before a confirmation of acceptance for studies (CAS) is issued. Some applicants will be required to pay a higher deposit. More information on tuition fee deposits .
Policy on additional costs
All students should normally be able to complete their programme of study without incurring additional study costs over and above the tuition fee for that programme. Any unavoidable additional compulsory costs totalling more than 1% of the annual home undergraduate fee per annum, regardless of whether the programme in question is undergraduate or postgraduate taught, will be made clear to you at the point of application. Further information can be found in the University's Policy on additional costs incurred by students on undergraduate and postgraduate taught programmes (PDF document, 91KB).
Scholarships/sponsorships
We know that student finance can be complicated. The links below provide further information to help guide you.
- Learn more about - student finance options for UK students.
- Learn more about - fees and finance for international students .
- Graduates of The University of Manchester and Manchester Metropolitan University can receive a 10% discount on their master's degree tuition fees as part of our Manchester Alumni Loyalty Discount scheme.
Course unit details:
The Arts & International Cultural Relations
| Unit code | SALC60332 |
|---|---|
| Credit rating | 30 |
| Unit level | FHEQ level 7 – master's degree or fourth year of an integrated master's degree |
| Teaching period(s) | Semester 2 |
| Offered by | Art History and Cultural Practices |
| Available as a free choice unit? | No |
Overview
Arts and cultural activities are a key ingredient of public diplomacy and the exercise of soft power in international relations. There is a growing range of international cultural activities by different countries around the world toward diplomatic, economic, social, and artistic purposes. Operationalising international cultural activities is a complex and challenging process that involves many stakeholders, including individuals, organisations, and governments. The activities can also take a variety of forms, from educational and cultural exchanges to exhibitions, and from cultural trade to international festivals. This course is designed to introduce you to the concepts, histories, debates, and practices of international cultural relations. At the transnational level, we will discuss the role of international organisations such as UNESCO in facilitating international cultural communication and collaboration. At the state level, we will critically analyse the purposes and the practices of nation-states and how their international cultural practices have changed over time in response to changing environments. We will examine a range of cases from different countries, such as international culture centres and the Olympics, and analyse the convergence and divergence in these practices. At the organisational level, we will discuss and compare the governance of international cultural programmes, and we will work with arts organisations to understand how international arts/cultural programmes are designed and operationalised in specific contexts. Throughout the course, you will be encouraged to develop your interest in discussion, group project, and essay assignment. This course will equip you with theoretical and methodological tools through lectures, seminars, guest talks, and consultation. On successful completion of this course, you will be able to understand, communicate, and address the issues in international cultural relations from multiple perspectives as policymakers, researchers, and practitioners.
Aims
- To understand the role of arts and culture in the international cultural relations
- To investigate the history of using arts and culture as a multi-purpose tool in international relations
- To familiarise with the tools of international cultural relations and understand how tools can be adapted and used differently in various contexts
- To analyse how different stakeholders contribute to international cultural activities and how their interests and behaviour are shaped in this process
- To identify the convergence and divergence of practices in international cultural relations
- To contribute to the design of international cultural programmes in arts organisations
Syllabus
Weekly Topics:
Week 1: Arts, Culture, and Power
Week 2: Key Concepts, Definitions and History of International Cultural Relations
Week 3: Multi-purposes and Tools of International Cultural Relations
Week 4: Educational and Cultural Exchanges
Week 5: UNESCO and Transnational Organisations
Week 6: Cultural Diplomacy and the Olympics
Week 7: Essay Surgeries
Week 8: Place Branding, National Branding, and National Image
Week 9: Top-down Versus Bottom-up Cultural Diplomacy
Week 10: Group Project
Week 11: Group Project
Week 12: Group Project Presentations
Teaching and learning methods
- Lecture (15/30 credits)
- Seminar discussion (15/30 credits)
- Presentation (15/30 credits)
- Individual research (15/30 credits)
- Group research project (30 credits)
- Guest talk and workshop (15/30 credits)
Students will be assessed by means of a combination of individual assignment and group project. In addition to the two graded assignments, students will have the opportunity to apply the concepts and theories through non-graded scaffolding assignments from week to week.
Knowledge and understanding
- Understand the complexity and ambiguity of the international power dynamic and the role of arts and culture in it
- Use cultural diplomacy programmes as a lens to observe social, economic, and cultural differences among countries.
- Understand and interpret international cultural relations in both historical and contemporary contexts
- Identify and analyse the common and conflictual interests of governments, organisations, and individuals in international cultural relations
Intellectual skills
- Integrate and apply the knowledge of cultural policy, arts management, and other related disciplines to analyse the issues in international cultural relations
- Articulate research questions, select appropriate methods, collect and analyse data, and report results in independent and group research projects
- Debate and critically analyse the use of arts and culture in international relationship building and capacity building activities
Practical skills
- Design an international cultural programme by considering the interests of stakeholders and selecting appropriate tools for specific audience and context (30 credits version).
- Communicate and collaborate with partners (local and international) in a multi-cultural working environment
- Articulate and visualise ideas through written materials and presentation
- Acquire the ability to research independently and collaboratively
- Locate, retrieve, and verify data from different sources
- Coordinate with team members to deliver an effective presentation
- Develop project management and analytical skills that can be applied in various scenarios
- Innovate as well as learn from the past and from others to address new challenges
Employability skills
- Other
- - Develop skills to communicate, research, and improve cultural diplomacy practice as practitioners, policy makers, and scholars - Act as cultural ambassadors to improve mutual understanding between peoples and countries - Work with and research a wide range of organisations at local, national, and transnational levels - Adapt to the changing environment and address complex problems with creative solutions and collaborative efforts.
Assessment methods
| Assessment task | Formative or Summative | Length | Weighting within unit (if relevant) |
| Group research project | Summative | 20 minutes | 40% |
| Essay | Summative | 3000 words | 60% |
Feedback methods
| Feedback method | Formative or Summative |
| Written feedback on essay and group project proposal | Formative |
| Verbal feedback on student presentations | Formative |
| Seminar discussion and participation | Formative |
| Consultation and essay surgeries | Formative |
| Written feedback of group research projects | Summative |
| Written feedback on essay assignment | Summative |
Recommended reading
Ang, I., Isar, Y. R., & Mar, P. (2015). Cultural diplomacy: beyond the national interest? International Journal of Cultural Policy, 21(4), 365-381.
Arndt, R. T. (2005). The first resort of kings: American cultural diplomacy in the twentieth century. Washington DC: Potomac Books, Inc.
Bellamy, C., & Weinberg, A. (2008). Educational and cultural exchanges to restore America's image. Washington Quarterly, 31(3), 55-68.
Cull, N. J. (2008). Public diplomacy: Taxonomies and histories. The ANNALS of the American Academy of Political and Social Science, 616(1), 31-54.
Cummings, M. C. (2003). Cultural diplomacy and the United States government: A survey. Washington DC: Center for arts and culture.
Dinnie, K. (2015). Nation branding: Concepts, issues, practice: Routledge.
Fullman, A. R. (2011). Backyard Diplomacy: Prospects for International Cultural Engagement by Local Arts Agencies. Americans for the Arts.
Garcia, B. (2008). One hundred years of cultural programming within the Olympic Games (1912–2012): origins, evolution and projections. International Journal of Cultural Policy, 14(4), 361-376.
Geduld, V. P. (2010). Dancing diplomacy: Martha graham and the strange commodity of cold-war cultural exchange in Asia, 1955 and 1974. Dance Chronicle, 33(1), 44-81.
Hamnett, C., & Shoval, N. (2003). Museums as flagships of urban development. Cities and visitors: Regulating people, markets, and city space, 219-236.
Hayden, C. (2012). The rhetoric of soft power: Public diplomacy in global contexts: Lexington Books.
Holden, J., & Tryhorn, C. (2013). Influence and attraction: Culture and the race for soft power in the 21st century: British Council.
Liu, Y.-D. (2014). Cultural events and cultural tourism development: Lessons from the European Capitals of Culture. European Planning Studies, 22(3), 498-514.
Lord, G. D., & Blankenberg, N. (2016). Cities, museums and soft power: Rowman & Littlefield.
Mitchell, J. M. (2015). International cultural relations. London: Routledge.
Mulcahy, K. V. (1999). Cultural diplomacy and the exchange programs: 1938–1978. The Journal of Arts Management, Law, and Society, 29(1), 7-28.
Nisbett, M. (2013). New perspectives on instrumentalism: an empirical study of cultural diplomacy. International Journal of Cultural Policy, 19(5), 557-575.
Nye Jr., J. S. (2008). Public Diplomacy and Soft Powe
Study hours
| Scheduled activity hours | |
|---|---|
| Lectures | 12 |
| Practical classes & workshops | 24 |
| Seminars | 24 |
| Independent study hours | |
|---|---|
| Independent study | 240 |
Teaching staff
| Staff member | Role |
|---|---|
| Biyun Zhu | Unit coordinator |
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