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MA Arts Management, Policy and Practice / Course details

Year of entry: 2023

Course unit details:
Digital Heritage

Course unit fact file
Unit code SALC60992
Credit rating 30
Unit level FHEQ level 7 – master's degree or fourth year of an integrated master's degree
Teaching period(s) Semester 2
Offered by
Available as a free choice unit? No


The Digital Heritage module combines a critical and theoretical study of the role of digital media in museums, galleries and related arts and culture organisations. It reflects on current developments and challenges in the area of digital heritage. The course aims to consider digital media in a holistic way, examining how they can be organically integrated in cultural work. It also aims to examine information and communication technologies from a museological point of view. Although the curriculum may seem technology-heavy, it is actually driven by core museological theories and ideas, such as the ‘post-museum’ of Hooper-Greenhill (from her book Museums and the Interpretation of Visual Culture), New Museology and the emerging field of Digital Heritage that includes the theory and practice of digital media in museums, galleries and other cultural institutions for purposes of curation, interpretation, communication and learning.

The course investigates the role, use and impact of digital, online and social media in arts and culture; the notion and manifestation of data cultures; the use of VR and augmented reality; and the implication of Artificial Intelligence for cultural practice.




  • Develop a critical understanding of the theory and practice of using digital media in museums, galleries and other cultural institutions;
  • Provide a broad and in-depth knowledge of the issues that arise by the use of digital media for purposes of curation, interpretation, communication and learning;
  • Offer some practical knowledge and experience of using information and communication technologies and designing and producing digital content for museums and galleries;
  • Provide a broad basis of generic theoretical and practical skills for museum professionals in the area of digital heritage.

Knowledge and understanding

  • Demonstrate good knowledge and understanding of the roles that digital media can have in museums, galleries and other cultural organisations
  • Describe, analyse and evaluate digital policies and strategies in cultural organisations and the various stages for the design and production of digital content; 
  • Have critical knowledge of the various issues that emerge from the use of particular technological applications (such as websites, social media platforms and mobile media) in curation, interpretation, communication and learning; 
  • Demonstrate knowledge and understanding of developing and evaluating a digital public engagement project 

Intellectual skills

  • Undertake self-directed learning and skills acquisition 
  • Conduct independent, critical fieldwork 
  • Develop appropriate methodological and analytical skills 
  • Apply skills and ideas learned in one institutional context to another, while remaining aware of the complexity of the issues 
  • Develop  digital heritage project development skills 

Practical skills

  • Initiate practical and creative solutions to specific criteria
  • Communicate complex research findings through clear written and verbal articulation, supported by appropriate technological tools 
  • Achieve an advanced and critically informed level of group work
  • Gain experience in project development and management 

Transferable skills and personal qualities

  • Retrieve, select and critically evaluate information from a variety of sources, including libraries, archives, and the internet 
  • Orchestrate group work in disciplinary and multi-disciplinary contexts, and work constructively within a team 
  • Communicate information and ideas effectively in a professional, as well as an academic, environment 
  • Critically evaluate personal performance through monitoring and analytical reflection 
  • Demonstrate independent learning ability suitable for continuing study and professional development 
  • Develop skills and gain experience in group project work and communication 


Employability skills

- Communicate the value and applicability of digital thinking into organisational practice - Articulate clearly key challenges related to digital heritage - Get digital literacy skills required in digital heritage professional practice - Manage time efficiently - Generate ideas and think laterally - Map career directions and trajectories - Gain experience in development and evaluation of a digital heritage project

Assessment methods

Group project portfolio  40%
 Essay  60%


Feedback methods

Feedback method

Formative or Summative

Essay Proposal surgery and written comments


Academic advisor meeting





Recommended reading

Cameron, F. And S. Kenderdine. 2007. Theorizing Digital Cultural Heritage. A Critical Discourse, Cambridge, Massachusetts; London, England: The MIT Press.

Castells, M. 1996. The Information Age: Economy, Society, Culture. Volume I. The Rise of the Network Society, Oxford: Blackwell Publishers Ltd.

Cook, S. and B. Graham (eds) 2010. A Brief History of Curating New Media Art: Conversations with Curators. The Green box.

DCMS. 2018. Culture is Digital

Geismar, H. 2018. Museum Object Lessons for the Digital Age. London: UCL Press.

Groppel-Wegener, A. and Kidd, J. 2019. Critical encounters with immersive storytelling. London and New York: Routledge.

Henning, M. 2006. Museums, Media and Cultural Theory. Open University Press.

Kalay, Y. E., T. Kvan and J. Afflect (eds). 2008. New Heritage. New Media and Cultural Heritage. London and New York: Routledge.

Kidd, J. 2014. Museums in the new mediascape: transmedia, participation, ethics. Farnham: Ashgate.

Marty, Paul. F. and Katherine Burton (eds) 2008. Museum informatics : people, information, and technology in museums. New York: Routledge.

McCarthy, J. and P. Wright. 2004. Technology as Experience. Cambridge, Massachusetts and London, Englad: MIT Press.

NESTA, 2013, Counting What Counts: What big data can do for the cultural sector. Report,

Parry, Ross (ed). 2010. Museums in a Digital Age, London and New York: Routledge.

Parry, Ross. 2007. Recoding the Museum. Digital heritage and the technologies of change. London: Routledge.

Parry, Ross. 2005. ‘Digital heritage and the rise of theory in museum computing’. Museum Management and Curatorship, 20, pp. 333-348.

Tallon, L. and K. Walker. 2008. Digital Technologies and the Museum Experience: Handheld Guides and Other Media. AltaMira Press


Study hours

Scheduled activity hours
Seminars 36
Independent study hours
Independent study 264

Teaching staff

Staff member Role
Konstantinos Arvanitis Unit coordinator

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